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INSEAD Knowledge
How AI Can Change the Way Companies Go Global
TikTok didn’t expand one country at a time. It grew one user at a time.
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GenAI: Prompting A Better Marketing Strategy
Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.
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Mapping AI Adoption by Industry: What's Your Company's Next Move?
To succeed with AI, companies must assess their industry’s AI maturity and adapt their strategy accordingly.
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How Expensive Is It to Have Your Own AI Agent, Really?
Why artificial intelligence isn’t just for Big Tech and billion-dollar budgets.
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The Age of Intelligence: Questions That Shape A New World
The questions about AI that truly matter for business success — and those that drain executives’ time and focus.
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Tell Me a Story! Narrative-Driven XAI With Large Language Models
Martens David; Hinns James; Dams Camille; Vergouwen Mark; Evgeniou Theodoros (2025). Decision Support Systems
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What DeepSeek Can Teach Us About Resourcefulness
Kim W. Chan; Mauborgne Renée (2025). Harvard Business Review Digital
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AI Agents Are Changing How People Shop. Here’s What That Means for Brands
Gaarlandt Jur; Korver Wesley; Furr Nathan; Shipilov Andrew (2025). Harvard Business Review Digital
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Videos
Professor Theos Evgeniou: How organizations can best leverage AI for success
GenAI's impact: Where's it making waves?
How does GenAI create competitive advantage?
Adapting to GenAI: What changes await companies?
Introducing INSEAD's Leading AI and Digital Transformation programme
Twin Transformation: Recognising synergy between digital and sustainable change initiatives
INSEAD Leading Change in an Age of Digital Transformation
Has the Digital Revolution Gone Global? | INSEAD Executive Education
Leading Digital Marketing Strategy
Managing Your Digital Transformation Journey | INSEAD
INSEAD Strategy in the Age of Digital Disruption Programme
Gain an integrated view of digital transformation and innovation
Case Studies
AI and Strategy: Lessons from Real-World Cases
Artificial intelligence (AI) has experienced explosive growth in recent years. With its applications increasingly integrated into production processes and commercial services, companies across industries are eager to adopt AI in their businesses.
DeepSeek: Can It Create and Capture a Blue Ocean in the AI Industry?
DeepSeek is an emergent force transforming the AI industry, upending traditional large language model (LLM) development by delivering top-tier AI performance at a fraction of the industry's cost while operating under resource constraints.
Remidio Innovative Solutions: Beyond Sight | Widening the Vision for a Healthier Tomorrow
Anand Sivaraman, Founder and CEO of Remidio: “To favorably impact the economics of delivery of healthcare solutions at scale, I believe that product innovations need to be combined with delivery innovations and business model innovations that challenge existing paradigms.
NVIDIA’s Market-Creating Blue Ocean Moves: A Story of Sustained High Growth
This case examines a series of market-creating blue ocean strategic moves that have led NVIDIA to become one of the most valuable companies in the world. By introducing its Graphics Processing Unit (GPU) in 1999, NVIDIA redefined graphics and sparked the growth of the PC gaming market.
