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INSEAD Knowledge
Taking on the AI Adoption Challenge
What’s holding companies back from taking full advantage of the technology, and which trends should they keep in mind?
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Can Asia Benefit From the AI Boom?
With AI democratising knowledge and enabling more capital- and labour-efficient businesses, could the “Asian Century” finally be on the horizon?
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Will Our Institutions Keep Up With AI?
AI’s promise of faster growth hinges on how quickly competition policy, education and investment can adapt to the technology.
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The Hidden Forces Driving the AI Boom
Extraction, power and the dark side of the race for AI dominance.
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AI Transformation Is Not About Tech
Why AI initiatives fail when leaders treat them like typical tech rollouts.
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China's AI Involution: What the West is Missing
While the West focuses on large language models, China's fierce internal competition and broader approach may define AI's next chapter.
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The CEO's AI To-Do List
Five things that CEOs need to take charge of – rather than delegate – for AI initiatives to succeed.
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How to Mine Better Innovation From the AI Gold Rush
Cultivate genuine innovation through experienced evaluation, strategic intent and mechanisms that reward novelty over replication.
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When Machines Argue: AI Hive Minds and Strategic Decisions
What happens when you make AI models debate each other, and why the results might be better than what your strategy team could produce.
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The Future Isn’t Horizontal: AI’s Vertical Revolution
What if the true revolution of generative AI isn’t about AI at all – but about the industries it’s poised to remake?
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Six Opportunities for CIOs in the AI Adoption Race
CIOs don’t need to own AI, but they do need to shape how it works across the business.
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The AI Race Through a Geopolitical Lens
A new world order is unfolding as the US-China AI race meets geopolitics.
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Four Trust Types That Make or Break AI Projects
The success of organisational AI initiatives depends on whether employees trust it with both their heads and their hearts.
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How AI Agents Are Rewriting Retail Power
As AI agents shape buying decisions, both brands and retailers must master AI agent optimisation to retain influence.
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Supercharging Digital Twins With AI
Liu, Y-Y; Celik, N; Chang, K-H; Chen, C-H; Yucesan, E (2025). Asia-Pacific Journal of Operational Research
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AI Strategy, Leadership, Talent and Workforce, and Transformation
Shekshnia S. (2025). AI Leadership for Corporate Boards - Leading Responsible AI for Value Creation. Springer
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Are Less Hierarchical Firms Organized Around Stronger Cultures? Evidence From Big Data.
Marchetti A., Puranam P. (2025). Strategic Management Journal
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Make Sure Your AI Strategy Actually Creates Value
W. Chan Kim; Renée Mauborgne; Mi Ji (2025). Harvard Business Review Digital Articles
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Beware the AI Experimentation Trap
Furr N., Shipilov A. (2025). Harvard Business Review Digital Articles
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Matt Beane. The Skill Code: How to Save Human Ability in an Age of Intelligent Machines
Davis J. P. (2025). Administrative Science Quarterly, 70(4)
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Can AI Boards Outperform Human Ones?
Yakubovich Valery; Shekshnia Stanislav; Yashneva Elizabett; Sullivan Kyle (2025). Harvard Business Review Digital Articles
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Human Learning from Predictive Algorithms: Experimental Evidence from AI Deployment in Cancer Diagnosis
He Vivianna Fang; Li Sihan; Puranam Phanish; Lin Feng (2025). Working Paper
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AI and Corporate Governance: An Opportunity to Get It Right
Evgeniou Theodoros; Nathanial Peter; Satopaa Ville; Van der Heyden Ludo (2025). Working Paper
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The Business Case for Human-Centric Organizing: Implications for Artificial Intelligence (AI) Adoption
Puranam Phanish (2025). Working Paper
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Why They Disagree: Decoding Differences in Opinions about AI Risk on the Lex Fridman Podcast
Truong N., Puranam P., Kocak O. (2025). Working Paper
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Tell Me a Story! Narrative-Driven XAI With Large Language Models
Martens David; Hinns James; Dams Camille; Vergouwen Mark; Evgeniou Theodoros (2025). Decision Support Systems
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What DeepSeek Can Teach Us About Resourcefulness
Kim W. Chan; Mauborgne Renée (2025). Harvard Business Review Digital
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AI Agents Are Changing How People Shop. Here’s What That Means for Brands
Gaarlandt Jur; Korver Wesley; Furr Nathan; Shipilov Andrew (2025). Harvard Business Review Digital
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Videos
Professor Theos Evgeniou: How organizations can best leverage AI for success
GenAI's impact: Where's it making waves?
How does GenAI create competitive advantage?
Adapting to GenAI: What changes await companies?
Introducing INSEAD's Leading AI and Digital Transformation programme
Twin Transformation: Recognising synergy between digital and sustainable change initiatives
INSEAD Leading Change in an Age of Digital Transformation
Has the Digital Revolution Gone Global? | INSEAD Executive Education
Leading AI and Digital Marketing Strategy
Managing Your Digital Transformation Journey | INSEAD
INSEAD Strategy in the Age of Digital Disruption Programme
Gain an integrated view of digital transformation and innovation
Case Studies
Cloudinary: AI-powered Image Optimization
In an age where digital experiences hinge on fast, flawless visuals across countless devices, Cloudinary has emerged as a category-defining software-as-a-service (SaaS) solution for AI-driven image and video optimization.
Black Gold: Data is the New Oil — But only if it’s Clean
This case study explores the critical role of data quality management in large-scale industrial operations, using Chevron’s drilling and completion functions as a focal point.
DeepSeek: A Chinese Dark Horse in the Global AI Arena
The case examines DeepSeek, the Chinese AI startup that shook global markets in 2025 when its groundbreaking models caused Nvidia shares to plummet 17% in a single day while its app surpassed ChatGPT on Apple's App Store. Founded in 2023 by Liang Wenfeng, DeepSeek achieved what seemed impossible—creating a world-class AI model at just 1-5% of competitors' costs.
The Silent Shift: Unveiling AI’s Takeoff in Aviation
By 2025, artificial intelligence (AI) and generative AI (GenAI) emerged as strategic catalysts across the aviation industry. No longer confined to back-end efficiency, AI had redefined core areas such as operations, customer engagement, revenue management, safety, and sustainability.
Leapfrogging or Left Behind? Brazil’s Digital Talent Landscape in the Age of AI – a Story of Promise, Constraint and Strategic Potential
This background note examines Brazil’s evolving digital and AI talent landscape and explores whether the country can leverage its digital maturity to achieve inclusive growth or risk widening structural divides.
DeepSeek: Can It Create and Capture a Blue Ocean in the AI Industry?
DeepSeek is an emergent force transforming the AI industry, upending traditional large language model (LLM) development by delivering top-tier AI performance at a fraction of the industry's cost while operating under resource constraints.
AI and Strategy: Lessons from Real-World Cases
Artificial intelligence (AI) has experienced explosive growth in recent years. With its applications increasingly integrated into production processes and commercial services, companies across industries are eager to adopt AI in their businesses.
NVIDIA’s Market-Creating Blue Ocean Moves: A Story of Sustained High Growth
This case examines a series of market-creating blue ocean strategic moves that have led NVIDIA to become one of the most valuable companies in the world. By introducing its Graphics Processing Unit (GPU) in 1999, NVIDIA redefined graphics and sparked the growth of the PC gaming market.
Remidio Innovative Solutions: Beyond Sight | Widening the Vision for a Healthier Tomorrow
Anand Sivaraman, Founder and CEO of Remidio: “To favorably impact the economics of delivery of healthcare solutions at scale, I believe that product innovations need to be combined with delivery innovations and business model innovations that challenge existing paradigms.
