The Metanational Corporation

The metanational corporation creates advantage on a worldwide scale. It does not limit itself to the international exploitation of those strategic advantages that it created in a national or “home-country” setting. Building on the fact that the relevant knowledge base in many industries is increasingly dispersed and contextually embedded, the metanational creates value by accessing, melding, and leveraging distant capabilities and market knowledge. It uses effective sensing and capturing nodes in each defining market and critical capability cluster. It manages attractors that coalesce and integrate dispersed knowledge and capabilities, while keeping knowledge nodes effectively and efficiently connected. A framework is presented to assist in understanding the major challenges, and propositions are presented to deal with the implementation of a metanational strategy.