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Why Forecasts Fail. What to Do Instead

Journal Article
In 2006 the world economy was booming, partly on the back of triple-A investment innovations. Then, suddenly, the boom ended. What fascinates the authors is the fact that almost no one saw the 2008 economic crisis coming. In this article, the authors come to terms with the reality that, in economics and business, accurate forecasts aren't possible. Therefore, they say, managers need to develop a different attitude about the future. The key is not to develop precise plans based on predictions but...
Faculty

Emeritus Professor of Decision Sciences

Professor of Decision Sciences