Journal Article
This research explores how individuals perceive eco-sustainable future scenarios and the role of perceived costs and benefits in shaping pro-environmental intentions. Using a mixed-methods approach, the authors analyzed qualitative and quantitative data from 141 participants exposed to written scenarios depicting eco-sufficiency or eco-efficiency as models for future societies. Participants identified environmental, social, financial, and health-related benefits, but also costs related to financial constraints, reduced comfort, and perceived restrictions on freedom. Regression analyses revealed that perceived desirability of the scenarios significantly predicted individual and collective pro-environmental intentions, with eco-sufficiency scenarios fostering stronger engagement. The study also highlights that age and perceived psychological distance of climate change influence how individuals evaluate such future visions. These findings contribute to understanding how collective action for sustainability emerges, showing that fostering shared positive visions of the future and addressing perceived barriers can strengthen individual and collective engagement in climate and biodiversity initiatives.
