Founders, Apply the Scientific Method to Your Startup

In this article the authors describe their findings from research into the application of scientific decision-making methods on new venture success in the Lean Start-up context. The authors find that Lean business founders trained in the scientific method have a higher success rate than those who do not receive such training. The authors present a case study of two Lean entrepreneurs who applied the scientific method to successfully launch a scooter rental business for commuters.