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Experiencing Nature Leads to Healthier Food Choices

Journal Article
Experiencing nature has been linked to a host of benefits for health and well-being. Here, the authors examine if exposure to nature influences the food choices that may contribute to nature’s benefits. Five between-subject experiments (n = 39, n = 698, n = 885, n = 1191, and n = 913) show that individuals exposed to the natural environment choose healthier foods when compared to those exposed to urban environments or a control condition. Nature’s effects are observed for various foods and beverages, across samples from three countries, and in varied contexts, such as taking a walk in a park (vs. a city street) and looking at photos of nature (vs. urban or control) scenes. These findings provide insights into the relationship between proximity to nature and health.
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Professor of Marketing