Journal Article
Digital transformation can mean a lot of different things. For leaders, it can be hard to know where you should be focusing investment - and what kind of digital transformation you’re really after.
The authors outline four pillars of digital transformation: IT uplift, digitizing operations, digital marketing, and new ventures.
Which pillar is the right starting point for your company depends on your context, needs, but also your digital maturity.
Faculty
Professor of Strategy
Professor of Strategy
