Tesla’s Real-World AI: Full-Self-Driving, Robotaxis, and Humanoid Robots

This case explores Tesla’s ambitious venture into the realm of artificial intelligence (AI) beyond its identity as an electric vehicle manufacturer. It traces the evolution of Tesla’s AI strategy, highlighting key milestones from massmarket electric vehicles with basic autopilot features to the development of fullself- driving (FSD) robotaxis and the Optimus humanoid robot. The analysis of Tesla’s innovative approach to integrating AI into physical applications emphasizes the company’s focus on creating AI systems capable of navigating and interacting with the physical world. Key themes include technological advancements in AI, neural networks, and supercomputing, as well as the regulatory, societal and ethical considerations involved in deploying these autonomous technologies. By examining Tesla’s strategy and technological progress, the case offers insights into the potential impacts of AI-driven automation on various industries and society at large.