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Henrich Greve
Professor of Entrepreneurship
Book
Greve H. (2003). Organizational Learning from Performance Feedback: A Behavioral Perspective on Innovation and Change Cambridge University Press.
Revisiting Cyert and March's classic 1963 'Behavioral Theory of the Firm', Henrich Greve offers an intriguing analysis of how firms evolve in response to feedback about their own performance. Based on ideas from organizational theory, social psychology, and economics, he explains how managers set goals, evaluate performance, and determine strategic changes.