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Leadership Communication with Impact

Improve your impact, performance and effectiveness as a communicator

Upcoming Sessions
5 weeks

Content Overview

Leadership Communication with Impact is an online programme delivered over 5 weeks that requires you to work on multiple levels. Each week develops one part of the overall the three following topics. 

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Developing Your Communication Style

The first step in your journey to becoming a more effective communicator is to consider your personal communication style and preferences. Only when you have gathered the necessary insights to understand and monitor yourself will you be able to build a broad communication skills agenda that drives results.

  • Develop deep awareness of your leadership communication approach to maximise your communication strengths and focus priorities for communication skills development
  • Learn how psychological communication preferences together with personality characteristics affect the way you and other people communicate – through speaking, listening, writing, reading, watching and behaviours
  • Create your own communication skills agenda for development, drawing on fresh insights through class videos and other activities in the course
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Developing Your Communication Intelligence

Exceptional leaders communicate in a way that inspires others and makes people want to work with them – and can adjust their communication approach for different situations and needs, including the physical and virtual world.

  • Mould different aspects of your communication approach to demonstrate communication intelligence in action – in your messaging and through your leadership presence
  • Explore the role of culture in the way you communicate, and the strengths and challenges of the four communication preference styles in people: rational, structural, expressive and visual
  • Learn more about how communication behaviours can change under pressure and how to communicate positively in stressful situations
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Developing Your
Message & Presence

The digital era calls for a fresh style of leadership – one that can cut through complexity and create collaborative environments where innovation and engagement flourish. Through effective communication skills, successful leaders can inspire their teams to embrace the digital era’s opportunities and encourage high performance with agility and clarity.

  • Learn how communication intelligence effectively uses four mindsets: awareness (of self, other people, context, and purpose); message; presence; and communication formats
  • Explore the impact of body language and its relationship to leadership presence, and learn how to add “presence and visuality” to bring relevant, clear, compelling and comprehensible messaging to life
  • Discover how to use the right communication format or technology for the right purpose and adopt communication techniques that are rational, structural, expressive and visual – creating relevant, engaging and resonating communication in any format

Your Online Learning Journey

Throughout the programme, an INSEAD Learning Coach will be guiding you and helping you maximise the impact of your learning journey.

*Please note the programme may include a pause week(s).

Action Learning Project

Developing your communication skills is critical to becoming an effective leader. Skilfully applying and adapting these skills to different leadership situations and challenges is key to success in a disruptive, volatile, uncertain, complex, ambiguous and diverse world (D-VUCAD).

With this in mind, the Action Learning Project (ALP) for this course will be a Personal Learning Project giving you the opportunity to practise applying your learning to your own leadership and communication activities. The ALP will take you on a step-by-step journey by developing your own personal Communication Skills Agenda for effective leadership communication.

You will begin with a reflection of your own communication preference styles and communication capabilities. You will subsequently hone your communication styles and techniques each week while developing a message mindset and leadership presence. The ALP will culminate in you having developed a Communication Skills Agenda to adapt to different leadership situations and challenges in your future leadership career.

There are 3 phases to the ALP process:

First, you will undertake an initial communication assessment and take the Communication Preference Styles Survey (CPSS) to become aware of your current capabilities.

Second, in each of the content weeks, you will apply the concepts from that week to develop additional communication skills and apply different communication techniques. In addition, you will be creating a dynamic Communication Skills Agenda supported by reflection, feedback and course content.

At the end of the programme, you will synthesise elements from each week into an ongoing Communication Skills Agenda.

Typical Week on an INSEAD Online Programme

Each week of content follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own paceduring each week, by viewing the content, completing assignments and engaging in discussions, taking on average 4-6 hours per week to complete.



*This is the recommended number of hours per week however please note that working on the Action Learning Project (ALP) may require up to two additional hours/week.