Here is a sample of what participants have to say about the value of the Leading Digital Marketing Strategy programme.

INSEAD is where great minds meet from around the world, it is about the captivating environment where you meet executives from different industries, working together to make a better future for their countries. After finishing the program I was able to make transformation I was aiming for, ready to spread the unconventional way of thinking I learned here.

Mossab Al Harbi, Campaign Manager, National Housing Company 

The programme exceeded my expectations in every way and I came away feeling a native in the topic.

David Resch, Vice President of Marketing, Sonova Retail (AudioNova), Switzerland

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This program was such an extraordinary multidisciplinary and dynamic experience that helped me understand the importance of optimizing customer experience by leveraging digital technologies and digital trends.

Atina Alves de Cunha, Digital Global Unit Senior Manager, EDP Energias de Portugal SA

Leading Digital Marketing Strategy was relevant and fast paced – three days to refresh your knowledge and discover new strategic approaches to digital marketing

Rachel Arellano, Director of Marketing, AVL, Austria

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“INSEAD LDMS programme has brought me an in-depth insight into the world of digital transformation in the marketing space, mixing academic findings with concrete business cases, and innovative frameworks to be used in my work. It has also granted me the opportunity to exchange with best-in-class marketing professionals from various industries. INSEAD is a great name, that has been an experience beyond expectation”

Amel Marzoug, Senior Marketing Manager, NN Investment Partners Luxembourg S.A.

The program enriched me not only on a business but also personal level, since you are able to interact with executives from all over the world, with different experiences and stories that will help you complement your knowledge and gives you an additional motivation to be better.

Atina Alves de Cunha, Digital Global Unit Senior Manager, EDP Energias de Portugal SA

Excellent programme providing you a set of frameworks and techniques to address the changes in our digital world. It builds on today's business principles by putting the consumer experience at the center of everything we do. Very practical oriented as well as thought provocative at certain points.
The course is well designed to match the level of knowledge and experience of senior digital marketers. It provides real-world cases with the latest trends in the digital world. I highly recommend this course to senior digital marketers who would like to improve the "strategic" aspect of their work.
Very useful and interesting programme, intensive information given by an excellent professors team. Regarding the participants, they were open with a big willingness to share data, experiences. The accommodation was wonderful. I recommend actively this digital programme to all.


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