Leading Digital Marketing Strategy

Testimonials

Here is a sample of what participants have to say about the value of the Leading Digital Marketing Strategy programme.

We already listen to our customers, but now I have the understanding and the tools to listen with a different, digital-empowered approach. We have a long and interesting path ahead of us and it’s going to be fascinating to see how it evolves.

MIchelle Cornu, Head of Brand Marketing, Bayer Crop Science

I also wanted to address areas of my own expertise and knowledge that I felt were limited. I’m not a marketer. I was looking to build up my skill set to lead things like budget management and performance measurement within the digital context. Basically, I wanted to be a better overall manager.

Boris Colruyt, CFO Asia Pacific, Birkenstock

The programme exceeded my expectations in every way and I came away feeling a native in the topic.

David Resch, Vice President of Marketing, Sonova Retail (AudioNova), Switzerland

INSEAD is where great minds meet from around the world, it is about the captivating environment where you meet executives from different industries, working together to make a better future for their countries. After finishing the program I was able to make transformation I was aiming for, ready to spread the unconventional way of thinking I learned here.

Mossab Al Harbi, Campaign Manager, National Housing Company

This program was such an extraordinary multidisciplinary and dynamic experience that helped me understand the importance of optimizing customer experience by leveraging digital technologies and digital trends.

Atina Alves de Cunha, Digital Global Unit Senior Manager, EDP Energias de Portugal SA

“INSEAD LDMS programme has brought me an in-depth insight into the world of digital transformation in the marketing space, mixing academic findings with concrete business cases, and innovative frameworks to be used in my work. It has also granted me the opportunity to exchange with best-in-class marketing professionals from various industries. INSEAD is a great name, that has been an experience beyond expectation”

Amel Marzoug, Senior Marketing Manager, NN Investment Partners Luxembourg S.A.

The program enriched me not only on a business but also personal level, since you are able to interact with executives from all over the world, with different experiences and stories that will help you complement your knowledge and gives you an additional motivation to be better.

Atina Alves de Cunha, Digital Global Unit Senior Manager, EDP Energias de Portugal SA