Leading Digital Marketing Strategy

Programme Directors

Joerg Niessing

Senior Affiliate Professor of Marketing

Joerg Niessing is a Senior Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to marketing, branding and digitisation. His credentials do not only come from his academic career, but also from over 13 years in consulting. He focuses on building leading brands and delivering profitable growth through the development of outstanding customer experiences, distinctive customer insights and data analytics.

Read Professor Niessing's profile >

David Dubois

Associate Professor of Marketing and The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour

David Dubois is an global expert on customer centricity, data analytics and digital transformation. A passionate educator, Professor Dubois combines his award-winning research activities, case studies, and his field experience with Big Tech, B2C/B2B companies and start-ups to help executives to unlock value through analytics and insights generation, drive effective omnichannel go-to-market strategies and communication, and successfully drive the transformation of their businesses. He holds a PhD in Marketing from the Kellogg School of Management at Northwestern University and teaches in many of INSEAD’s flagship executive education programs as well as in the MBA and PhD programs.

Read Professor Dubois' profile >

Please note programme faculty may change.

The diversity at INSEAD is fuelling and stimulating me every day. Whether with students, participants or colleagues, every discussion is triggering new ideas, is giving me a fresh perspective, or is making me just think. #LifelongLearning

Joerg Niessing, Affiliate Professor of Marketing, INSEAD

"Diversity permeates all aspects of my daily life at INSEAD and is both a precious gift and an unmatched source of stimulation for me – from interacting with participants from multiple cultures and industries to colleagues with rich, multidisciplinary backgrounds and schools of thoughts. INSEAD’s vibrant intellectual melting-pot enables me to crack important scientific and industry puzzles by offering a unique combination of rigorous academic research and collaborations as well as partnerships with top tech and industry players."

David Dubois, Associate Professor of Marketing, INSEAD