Programme Directors


Joerg Niessing 

Affiliate Professor of Marketing

Joerg Niessing is an Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to marketing, branding and digitisation. His credentials do not only come from his academic career, but also from over 13 years in consulting. He focuses on building leading brands and delivering profitable growth through the development of outstanding customer experiences, distinctive customer insights and data analytics.

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David Dubois 

Associate Professor of Marketing

David Dubois is an Associate Professor of Marketing at INSEAD with expertise in how organisations can leverage digital and social media and how luxury and premium strategies can create status perceptions and manage status products and services. His teaching experience includes communication and social media Strategy, luxury and marketing management. Prior to joining INSEAD, he was a faculty member at HEC Paris, and has experience in the advertising industry.

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Please note programme faculty may change.



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