Open Day with Faculty Masterclass | Fontainebleau
Open Day with Faculty Masterclass | Fontainebleau
About this Event
You are warmly invited to experience the learning environment at INSEAD! Take this opportunity to join a masterclass by a renowned INSEAD faculty member and to learn more about the INSEAD EMBA, MBA & MIM programmes. Our team & students will be there to share advice and their personal journey through a panel discussion followed by a networking reception.
Date: 28 March 2026, Saturday
Time: 1:30 pm - 7:00 pm
Venue: INSEAD Europe Campus, Boulevard de Constance, 77300 Fontainebleau
MASTERCLASS by Paulo Albuquerque, Professor of Marketing
How Customer Value Drives Business Models:
In this masterclass, we will discuss the connection between the firm business models and the core Marketing concept of Customer Value.
With the industry of video games serving as illustrative example, the discussion will focus on different pricing strategies that can be applied,
depending on the manager’s choice of perceived benefits provided to customers.
PRACTICAL INFORMATION
INSEAD Europe Campus is located on the edge of the Forest of Fontainebleau and just a stone's throw away from the town centre. It lies within easy reach of all major airports and rail systems connecting Paris with the rest of the world.
Address: INSEAD Europe Campus, Boulevard de Constance, 77300 Fontainebleau, France
A free shuttle will be organised to meet you at Paris Gare de Lyon train station to take you directly to the campus. Same service will be offered for your way back to the station after the event.
Please book your seat here and register to confirm your participation
Speakers
Professor of Marketing
Assistant Director, Recruitment and BusinessDevelopment, Degree Programmes
Assistant Director, Recruitment and BusinessDevelopment, Degree Programmes
