LVMH–INSEAD Joint Initiative

We are pleased to announce the Business Creative Force Programme – CHAUMET at INSEAD, organised under the LVMH–INSEAD Joint Initiative.

This Programme offers INSEAD students a unique opportunity to engage with CHAUMET, one of LVMH’s most emblematic Maisons, and to reflect on how creativity, heritage and strategic thinking actively shape the future of luxury.

Founded in 1780, CHAUMET is a historic Parisian Maison whose identity is expressed through High Jewellery, Jewellery and Watches, three universes united by exceptional craftsmanship, artistic refinement and a distinctive sense of timeless elegance. Over more than two centuries, the Maison has continuously evolved, demonstrating that heritage is not a static legacy, but a living source of inspiration and relevance.
 

In today’s rapidly changing environment, shaped by shifting cultural values, evolving client expectations and emerging technologies, luxury Maisons face new strategic challenges. How can a historic Maison continue to evolve while remaining true to its identity? How can creativity and innovation reinforce long-term desirability, meaning and value?
 

The Business Creative Force Programme invites INSEAD students to engage with these questions through a strategic and entrepreneurial lens, exploring how a Maison like CHAUMET can continue to thrive in a complex, global and demanding landscape.
 

This Programme is not a product design exercise. Instead, it encourages participants to adopt a business-plan mindset, focusing on strategic choices, capabilities, models and initiatives that can support sustainable value creation for a historic luxury Maison.
 

Throughout the Programme, students will combine analytical rigour and creative insight, guided by CHAUMET leaders and INSEAD faculty, and further supported, at the semi-final stage, by mentors from across the LVMH Group.

1. Get inspired

Explore the evolving meaning of luxury, the role of heritage as a creative and strategic asset, and the challenges faced by historic Maisons today.

2. Develop your proposal

Build a strategic business proposal addressing CHAUMET’s future opportunities, through themes such as client experience, storytelling, organisational, digital and creative innovation, and responsibility and sustainability, grounded in the Maison’s heritage and uniqueness.

3. Submit your project

Teams will submit idea summaries, business plans and pitch decks in line with the Programme timeline.

4. Pitch your vision

Selected teams will present their proposals to an executive jury composed of CHAUMET and LVMH leaders, and receive direct feedback from senior decision-makers.

The opening of registration and all submission deadlines are at 10am CET or 10am CEST (5pm or 4pm SGT).

Stage 1: Programme Kick-off & Opening of Registration

• Opening Date: 5 March 2026

• Idea Submission Deadline: 26 March 2026

Stage 2: Masterclass & Semifinals

• Masterclass by CHAUMET CEO: 8 April 2026

• Semi-Finalists Announcement: 9 April 2026

• Mentor Assignment to Semi-Finalists: 16 April 2026

• Business Plan Submission Deadline: 30 April 2026

Stage 3: Final Pitch & Winners' Awards

• Pitch Submission Deadline: 21 May 2026

• Announcement of Shortlisted Teams: 11 June 2026

• Final Pitch & Winners' Awards: 17 or 18 June 2026* (TBC)

• Open to current INSEAD students (MBA, GEMBA, TIEMBA, MIM, MFIN, PhD)
• This is a strategic business workshop, not a product design competition
• Submissions must be original, in English, and follow provided guidelines

Teams

• Maximum of 4 students per team. No changes possible after registration
• Open to current INSEAD students (MBA, GEMBA, TIEMBA, MIM, MFIN, PhD) only
• Cross-class collaboration highly encouraged, but not mandatory

Final Pitch

• Finalists to present in person to a distinguished jury of CHAUMET and LVMH executives at the LVMH Headquarters in Paris
• Exception will be granted for finalists not currently based on the Fontainebleau campus; however, in-person attendance is encouraged for all

  Winning teams will receive:

• Brand rewards (based on their final ranking, the winning teams will be awarded CHAUMET products of different retail value)
• Networking opportunities with CHAUMET and LVMH executives
• Recognition and visibility within the LVMH–INSEAD Initiative
• Exclusive invitations to selected LVMH–INSEAD events