INSEAD Alumni Forum Europe 2025

• [SOLD OUT] Keukenhof, the Garden of Europe (*), 12:00-6:00 pm, €63.60
  This experience combines a visit to an innovative tulip grower with a trip to the renowned Keukenhof gardens. Begin by exploring cutting-edge technologies and innovations in tulip cultivation, gaining insights into the latest advancements in the industry. Then, immerse yourself in the beauty of Keukenhof, the premier tulip garden in the Netherlands. Enjoy vast fields of vibrant flowers, learn about their rich history, and marvel at the sheer scale of this iconic destination. Open from March, Keukenhof offers an unforgettable experience as the world's largest flower show, with its charm varying with the season and weather, encaptivating visit to the biggest flower show in the world. 
  Drinks included.
   
• [SOLD OUT] ASML, the world’s supplier to the semiconductor industry (*), 12:00-6:30 pm, €63.60 
  gives the world's leading chipmakers the power to mass produce patterns on silicon, helping to make computer chips smaller, faster and greener: Visit ASML in Veldhoven/Eindhoven. 
  Drinks included.
   
• [SOLD OUT] Random dinner - Rijsttafel Dinner, Sampurna 7:30 pm, €45.60 
  Share Indonesian gastronomy with Insead Alums in classical Amsterdam places, happy-family style (Group of 8). 
  Restaurant Sampurna is accessible via tram from the central station (around 15 minutes) or a 15-minute walk. 
  Price is without drinks! 
   
• [SOLD OUT] Random dinner - Rijsttafel Dinner, Blauw 7:30 pm, €69.60 
  Share Indonesian gastronomy with Insead Alums in classical Amsterdam places, happy-family style (Group of 8). 
  Restaurant Blauw is accessible via tram from central station. or the hotel (around 30 minutes). 
  Price is without drinks!
   
• [SOLD OUT] Random dinner - Rijsttafel Dinner, Tujuhmaret 7:30 pm, €51.60 
  Share Indonesian gastronomy with Insead Alums in classical Amsterdam places, happy-family style (Group of 8).
  Restaurant Tujuhmaret is walking distance from the venue (or an even shorter tram ride). 
  Price is without drinks!
   
• Random dinner - Chinese Dinner, Sea Palace 7:30 pm, €57.60 
  Share Chinese gastronomy with Insead Alums in happy-family style (Groups of 8). 
  The Sea Palace restaurant is walking distance from the Central Station. 
  Price is without drinks!
   

NB: The random dinners can be combined with above activities we will make sure you will be back in due time.

• [SOLD OUT] Canal Kayak morning 1 hour 10:00-11:00 pm or 11:00-12:00 pm, €82.80 
  Canal Kayak afternoon 2 hours 1:00-3:00 pm, €126.00
  Only for good swimmers - Be active and visit Amsterdam from the low view of a Kayak. Hear more about the history of the canals and architecture of Amsterdam from your own kayak!  Departure will be 20 to 30 min walk from Central Station or 10-20 min trip via trams.

  1 hour tour in the Jordaan takes you around the quiet and beautiful Jordaan neighbourhood where we will pass the Anne Frank House and the famous Wester Church Tower. 
  2 hours for the classic Amsterdam tour in the Jordaan lets you experience a variety of views of Amsterdam, including the beautiful historic canals with the famous Seven Bridges and Amstel River.

• Best of Rijksmuseum tour morning, 11:00-12:00 pm, €41.40
  Best of Rijksmuseum tour afternoon, 2:00-3:00 pm, €41.40
  Visit the museum of the Netherlands, 800 years of Dutch history, with the great Dutch masters as Rembrandt, Vermeer and Van Gogh and join a guided tour with your friends.

  Best of Rijksmuseum Amsterdam 750 years old tour, 11:00-12:00 pm, €41.40 
  Did you always want to visit the famous Nightwatch painting (Nacht Wacht) by Rembrandt van Rijn? Now is your chance, together with your peers you can visit the museum and join a guided tour that explains 750 years of art in Amsterdam.

• Typical windmills at Zaanse Schans (*), 12:00-3:00 pm, €45.60
  Experience historic Holland from a bygone era at the Zaanse Schans. Beautiful historic mill village with centuries-old windmills and timber houses painted green. This windmill village on the Zaan River is located just 20 minutes from Amsterdam, and you can visit free of charge. Enjoy exploring the windmills and the oldest Albert Heijn shop in the Netherlands. Visiting is free of charge, climbing the inside of the windmills requires a small charge. We offer bus transport to this location. 
  Food & drinks at your own charge.
   
• High Tea (Private Cruise), 2:00-3:30 pm, €69.60 
  Enjoy an Afternoon Tea and explore the Amsterdam Canals in a privatised boat (up to 18 people) that will cruise the city! Departure will be close from Central Station.
   

(*) Travel arrangement and food & beverage will be organised when appropriate.

• Musicals, Bimhuis / Muziekgebouw aan het IJ, 1:30-2:30 pm
  https://www.muziekgebouw.nl/nl/agenda/14305/calefax/muziekfabriek-6
• Concert, the Matthäus passion, 2:15-5:15 pm 
  https://www.concertgebouw.nl/concerten/5262645-matthaus-passion-met-passie
• Soccer game, AJAX and NAC Breda football match, 4:45-6:45 pm 
  https://tickets.ajax.nl/content
• Piano concert Jorge Luis Prats, 8:15-10:35 pm 
  https://www.concertgebouw.nl/concerten/4895633-grote-pianisten-jorge-luis-prats

All activities are at your own risk, make sure these activities are covered by your personal insurance. 
We will make sure you have a lot of fun and get enough inspiration with these social events. 
For any questions regarding these social events, please contact [email protected] 

The INSEAD Alumni Forum 2025 is grateful to Ayvens for their contribution of 5 designated EV’s to be used during the Forum as a service to transport participants between Amsterdam Central Station, the venue and the designated 4 hotels.

For your convenience we have drafted a schedule of the routes that will be offered at the different moments during the forum. Please be aware of the ‘best-effort’ nature of this service. At all moments actual demand can surpass supply which means one must take into account the necessity to select a different option. The responsibility for this lies with every individual participant. However, we believe that with this service a large number of participants can at one or more moments enjoy this ride. We look forward to welcome you in one of our cars. 

As our venue and other logistics around the Forum requires us to make financial commitments to the number of guests beforehand, we request that should you wish to cancel to do so by 17 March 2025. Any cancellations after this date will not be eligible for refund.

The Alumni Forum Europe 2025 will be held at the Passenger Terminal Amsterdam (PTA).

The Passenger Terminal Amsterdam (PTA) is the primary cruise port in Amsterdam, serving as a gateway for travelers exploring the enchanting Dutch capital. Located on the IJ river, just a stone’s throw away from the city center, the PTA offers a convenient and modern facility for cruise passengers.

Address: Piet Heinkade 27, 1019 BR Amsterdam, Netherlands

The dress code for the conference and Friday networking dinner will be business casual and smart attire for the Saturday evening party.

Mövenpick Hotel Amsterdam City Centre
The Mövenpick Hotel Amsterdam City Centre is the official conference hotel for the Alumni Forum Europe 2025. We have secured a preferred rate for all Forum attendees. Enjoy a 10% discount on free cancellation rooms by using the preferential code MOV10 when making your reservation.

Booking Instructions
1.    Go to the All Accor website.
2.    Click on "See rates" and then select the right dates
3.    Click on “Special rates” 
4.    Enter the code MOV10 under the "Preferential Code" section
5.    Click on "See rates" to view and book your discounted room

Important Information
Please note that room prices are subject to weekly changes. The discount code MOV10 is valid for stays between 3rd April (earliest check-in) and 7th April (latest check-out).

DoubleTree by Hilton Amsterdam Centraal Station
The DoubleTree by Hilton Amsterdam Centraal Station is conveniently located near the conference venue, Passenger Terminal Amsterdam (PTA), and is a 3-5 minute drive away. We have secured a special group rate offering a 10% discount off their best available online rate.

Booking Instructions
To book your room, please use the personalized booking link provided.

Cancellation Policy
Free cancellation is available up to 14 days prior to your arrival date. For cancellations made within 14 days of your scheduled arrival, the full room rate for your entire stay will be charged to the provided credit card.

Tax and Breakfast Information
The rates shown are per room, per night and include 9% VAT but exclude 12.5% city tax on the net room rate. A full breakfast buffet is included and will be served at the City Café Restaurant from 06:30 AM to 10:30 AM on weekdays, and from 07:00 AM to 11:00 AM on Saturdays and Sundays.

Should you wish to consider alternative accommodation, below are some recommended hotels near the Forum venue.

1. Inntel Hotels Amsterdam Landmark
2. Hotel Jakarta Amsterdam

INSEAD have partnered with Weconex to offer alternative booking platform that offers discounted rates. Information on the unique link will be shared in the confirmation email after purchasing your Forum tickets.

Logistics

Relevant addresses

Venue: Passenger Terminal Amsterdam (PTA)
Piet Heinkade 27
1019 BR Amsterdam

Hotel: Mövenpick Hotel Amsterdam City Centre
Piet Heinkade 11
1019 BR Amsterdam

Hotel: DoubleTree by Hilton Amsterdam Central Station
Oosterdokstraat 4
1011 DK Amsterdam

Hotel: Jakarta Amsterdam by WestCord
Javakade 766
1019 SH Amsterdam

Hotel: Inntel Hotels Amsterdam Landmark
VOC-kade 600
1018 LG Amsterdam

Travelling from Schiphol to Amsterdam Central Station

By Train:
Direct train (sprinter) is scheduled 4 times per hour (xx:12; xx:28; xx:42; xx:58) and takes 18 minutes. e-ticket is € 5,20 or pay directly with Apple Pay

By Taxi or Uber:
If you travel by taxi from Schiphol to Amsterdam Central Station (20 minutes), go to the official taxi stand or meet your reserved Uber at the designated Uber pickup point.

Travelling from Amsterdam Central Station to the venue (PTA and Mövenpick hotel)

By Foot:
Take the ‘IJ’ exit (opposite of the ‘Centrum’ exit) and walk alongside the ‘IJ’ channel in Easterly direction for 15 minutes, take the pedestrian bridge at the left and the stairs down towards the entrance when the Mövenpick hotel is in sight.

By Public Transport (travelling light):
From Amsterdam Central, you can take tram 26 towards IJburg. See map. Get off at the first stop, Muziekgebouw/Bimhuis, which is located opposite the terminal. Tram 26 departs every 10 minutes in front of Amsterdam Central Station (exit ‘Centrum’). You can pay directly with Apple Pay

By INSEAD-car (travelling with luggage) (made possible by Ayvens):
To a limited extend the INSEAD Alumni Forum 2025 has e-cars driving between Amsterdam Central Station, the venue and the hotels. Service is based on a ‘first-come-first-serve’ policy and will probably not be sufficient during peak hours. Thursday afternoon and Friday morning many participants will fly in. However, when- and wherever we can help you with your transportation we will be delighted to do so. To use this service from Amsterdam Central Station, please go to “IJ” exit and follow the ‘kiss-and-ride’ (Dutch: ophalen en brengen) signs of the station toward the end and next to the official taxi stand. For the planning of the cars see for more information under 7. In case there is no e-car available you can take the regular taxi here.

By Taxi:
Go to the official taxi stand at Amsterdam Central Station or meet your reserved Uber at the designated location.

Travelling from Amsterdam Central Station to the Hotel

Hotel: Mövenpick
Hotel Mövenpick is located right next to the venue so all travel option are the same as from Amsterdam Central Station to the venue

Hotel: DoubleTree
Hotel Doubletree is located next to Amsterdam Central station and can be reached through a 6 min. walk in Easterly direction from the ‘Centrum’ exit of Amsterdam Central Station

Hotel: Jakarta
Hotel Jakarta, can be reached by Public Transport by using bus 43 to Borneo Eiland and getting off at stop ‘Tosarisstraat’ (bus station can be found at the ‘IJ’ exit of Amsterdam Central Station) and go to the first floor for all busstops.

Hotel: Inntel
Hotel Inntel can be reached by Public Transport by using tram Tram 26 towards IJburg and getting off at stop ‘Rietlandpark’ (tram 26 can be found at the ‘IJ’ exit of Amsterdam Central Station in Easterly direction. See map.

Besides the public transport option per hotel also the INSEAD-car as well as taxi’s are available. For the INSEAD-car see above.

Travelling between the venue and the hotels

During the Forum INSEAD-cars will be driving between the hotels and the venue. Given peak demand during the morning and early evening, taxi’s/Ubers are a viable alternative.

Travelling for participants based in Netherlands

If you are joining the Alumni Forum from the Netherlands and are travelling by train, we would kindly ask you, given your tremendous experience in travelling within the Netherland, to use the public transport options during the forum, so international participants can use the INSEAD-car on the route Amsterdam Central Station – Venue. This allows that more international travelers can be served in a fast and convenient way. This contribution of you to the general experience of hospitality to international participants is much appreciated.

If you are joining the Alumni Forum from the Netherlands and are travelling by car, we would like to underpin that the number of parking spots in the vincinity of the venue is fairly limited. In order to make use of it, please make sure to make your reservation via Parking tickets - Parkeergebouwen Amsterdam.