Entrepreneurship: Awakening the Force


INSEAD Entrepreneurship Forum

25-26 September 2020 - Lisbon, Portugal


Join us on the 25-26 September 2020 for the INSEAD Entrepreneurship Forum


Problems cannot be solved with the same mind-set that created them

Albert Einstein

As we start a new decade, it is an opportunity to create, change, fix, grow and learn.

The INSEAD Entrepreneurship Forum (IEF) returns; hosted in Lisbon on 25-26 September 2020. The IEF will challenge attendees to disrupt, inspire, debate and become stronger. Motivated by the best people for a noble purpose – “INSEAD Entrepreneurship as a Force for Good”. Incorporating successful ingredients of previous IEFs, attendees will benefit from:

  • Top entrepreneurial INSEAD speakers
  • High achieving global audience
  • Actionable takeaways from various workshops
  • Venture pitch contest


If you would like your venture to be considered for the Pitching event, please click here and complete your application before the 6 September 2020.
2 places will be offered for the winners of the IEF Pitch Contest for an INSEAD Open Online Programme of their choice. Please click here to learn more about the portfolio of online programmes for 2020/2021.

Mark your calendars for 25-26 September and join us for a sunny and exciting weekend at IEF2020 in Lisbon.

Seats are limited so please sign up now to benefit from early bird pricing and to avoid disappointment.


May be subject to change

Friday 25 September 2020

Venue: Museu Calouste Gulbenkian, Av. de Berna 45A, 1067-001 Lisbon
10:00 amWelcome to IEF social events
11:00 - 12:00 noonHippoTrip tour: join us to visit Lisbon in an amphibian bus!
12:00 noon - 1:00 pmIEF Ice Breaker - Speed Networking
Museu Calouste Gulbenkian, Av. de Berna 45A, 1067-001 Lisbon
1:00 - 2:00 pmLunch
1:00 - 3:00 pmVisit of the Gulbenkian Art museum
4:00 pmRegistration to the IEF
4:45 - 6:15 pm

First round of pitching competition
Moderated by Charlotte Mason, EMBA'07D, Director at SiliconIOM

6:15 - 6:30 pmWelcome and opening address
Ilian Mihov, Dean of INSEAD, Professor of Economics, The Rausing Chaired Professor of Economic and Business Transformation
6:30 - 7:30 pmKeynote address
Anne-Charlotte Desruelle MBA'04D, Founder and CEO at SoftParis
7:45 pmCocktail reception


Saturday 26 September 2020

8:15 amRegistration and welcome
9:00 - 9:45 am

Keynote address by Cristina Fonseca, Co-Founder of Talkdesk and Venture Partner at Indico Capital Partners

9:50 - 10:50 amSession 1 (A) Break Out Room 1

Consumers take control : How startup can ride the wave

Moderated by Loïc Sadoulet, Affiliate Professor of Economics, INSEAD

Session 1 (B) Break Out Room 2
Opportunities created from Crisis

11:05 - 11:55 am

Session 2 (A) Break Out Room 1
CyberSecurity, the real threat vector

Moderated by Farid Singh, MBA'15J, Founder Take 3 Innovate, Former VP Products OnLife Networks, Telefonica Innovation and Development

Session 2 (B) Break Out Room 2
Do or die: how vital is Digital Marketing to startup success ?

Moderated by Dr Alex Connock, MBA'93J, Founder and CEO of Missile Digital Studios, Director at Unicef UK and Fellow at Saïd Business School, University of Oxford

10:50 am - 12:00 noonCoffee break/ Networking session
12:00 noon - 1:00 pm

Session 3 (A) Break Out Room 1
Building and scaling technology teams in early-stage businesses

Moderated by Lev Kundin, MBA'14D, Co-founder, Head of Data at Moteefe.


Session 3 (B) Break Out Room 2

The psychological costs of Entrepreneurship and how to avoid divorce

- Jan Mühlfeit, Ret. Chairman Europe at Microsoft Corporation, Global Strategist, Coach, Author

Moderated by Martin Gentil, MBA'02D, Co-Founder and CEO at Diatly

1:00 - 2:30 pmLunch/ Networking session
1:30 - 2:30 pm

Reciprocity Ring session: Get direct access to a network of 15 000 high profile people
limited to 30 seats)

Moderated by Sebastien Barthelemy, MBA'17D, Founder and CEO at Factio

Round table discussions : ""Given the current prospect for the future, does it make sense to initiate ventures which do not have ESG at the core of their proposition ? And what role should successful entrepreneurs play ?"

Moderated by Eddie Roschi, MBA'99D, Co Founder at Le Labo Inc and Jeff Marois, MBA'07J, Co-Founder , CSO and CFO at Belleville Brulerie Paris

2:30 - 3:30 pm

Session 4 (A) Break Out Room 1
Where are VCs putting their money in 2020?

Moderated by Veronika Patkai, MBA'14J, Programme Director at Antler, Early Stage VC, Venture Builder

Session 4 (B) Break Out Room 2
Impact Investing

3:30 - 4:00 pmCoffee break/ Networking session
4:00 - 5:30 pm

Finals of pitch contest

Moderated by Charlotte Mason, EMBA'07D, Director at SiliconIOM

Practical Information

Forum Venue

The INSEAD Entrepreneurship Forum 2020 will be held in Lisbon, Portugal.

Venue on Friday 25 September 2020: Museu Calouste Gulbenkian, Av. de Berna 45A, 1067-001 Lisbon

Venue on Saturday 26 September 2020: Deloitte Hub, Av. Eng. Duarte Pacheco, 71070-100, Lisbon



We encourage all participants to book rooms as soon as possible as during the weekend, hotels are filling up quickly.


Dress Code

We recommend business casual for all attendees at the conference. For the Saturday dinner the dress code is smart/business (not black tie).


Dietary Requirements

If either you or your partner requires a vegetarian menu or if you have any other dietary requirements, please let us know as soon as possible and we will be happy to accommodate your request.


Media, Filming and Photography

INSEAD may engage professional photographers for this event. All sessions will be filmed. We reserve the right to use any film and/or photography from the event in our print and digital marketing collateral. Delegates who do not wish to be filmed or recorded should contact the INSEAD Entrepreneurship team prior to the event.

Steering Committee

  • Charlotte Mason

    Charlotte Mason

    EMBA'07D, Director at SiliconIOM

  • Cris Alonso

    Cristobal Alonso

    MBA'00D, Serial Entrepreneur and CEO of StartUp Wise Guys

  • Gilles Le Guennec

    Gilles Le Guennec

    EMBA'08D, Serial entrepreneur, Founder at UrbanAq, Venture Partner at Orevon

  • Sabrine Monségur

    Sabrine Monségur

    Centre Manager - Rudolf and Valeria Maag INSEAD Centre for Entrepreneurship

  • Pedro Lima

    Pedro Lima

    MAP S/F'14Aug, Executive Board Member & CEO at GLSMED (Luz Saúde)

  • Sebastien Barthelemy

    Sebastien Barthelemy

    MBA'17D, Factio - Founder & CEO INSEAD Summer Start UP tour - Founder & Head of steering committee Co-leader of Pitch Lab & Apero - entrepreneur Insead Alumni Clubs .

  • Nancy Hsieh

    Nancy Hsieh

    Executive Director - Rudolf and Valeria Maag INSEAD Centre for Entrepreneurship


We are grateful to our sponsors for their generous support and to the INSEAD Alumni Association Portugal for hosting and co-organising the INSEAD Entrepreneurship Forum.



Neil Raymond MBA’98

Past Forum Testimonials


IEF2019 delivered a 95% satisfaction rating and is identified as a key event in the INSEAD entrepreneurial calendar worldwide.

What makes the INSEAD Entrepreneurship Forum unique?



If you have any questions related to the Entrepreneurship Forum, we are here to help you.

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