Skip to main content



Wesley Wu-Yi Koo

Additional Information
Research Areas
  • Platform Governance
  • Digitization
  • Entrepreneurship
  • Business & Society
Teaching Areas
  • Technology Strategy
  • Platform Strategy
  • Ecosystems
  • Business & Society


Wesley W. Koo was an Assistant Professor of Strategy at INSEAD. In his research, Wesley examined the relations between business, technology, and society. His research focuses on the governance of platform ecosystems and the effects of modern technology on business and society. For example, he  studied rural entrepreneurs' ability to navigate changing algorithms and how platform governance affects the behavior and well-being of domestic workers. Wesley's research has been published at top-tier academic journals and disseminated by leading media outlets. He serves on the editorial boards at Organization Science and Strategic Management Journal.

Wesley received his Ph.D. at Stanford University, where his research was supported by the Stanford Technology Ventures Program, Stanford SEED, Accel Partners, Strategic Management Society, and Alibaba Group. Prior to Stanford, Wesley was a tech entrepreneur and received dual degrees in Environmental Engineering and Management from MIT.

Case Studies