Anne Dumesges MBA'07D
Founder & CEO at NBS factory
Additional Information
Biography
NBS factory is a B2B SaaS platform using AI to drive ESG.
This is the platform to ensure brands are delivering on their ESG activities and create NoBullShit strategies, marketing and communication when it comes to ESG.
It provides DIAGNOSTICS of ESG REPUTATION for companies and brands as well as continuous MONITORING of conversations online. This ensures brands are aware of the engagement created by their ESG activities: Are they seen as Pinocchios online? Or just nobody? Or real regenerative and engaged brands?
It is critical to know, as ESG transformation needs to be trusted by external stakeholders: consumers, employees, talents, investors.
Legislation is also becoming stricter when it comes to green or ESG-washing and continuous monitoring can help prevent legal penalties. CSRD is also mandatory for key companies in the EU starting in January 2024, and NBS factory can assess the required external stakeholder’s engagement.
NBS factory also provides a network of scientific experts as well as neuroscientists and engaged creatives to ensure brands create marketing and communication materials without green or ESG-washing. It provides VALIDATION and ENGAGEMENT.
Its online NBS marketing and communication training allows employees to know the latest regulation and how to avoid legal risks due to green or ESG-washing. Interactive and wide EDUCATION is key when regulation is changing.