Here is a sample of what participants have to say about the value of the INSEAD Blue Ocean Strategy programme.

“I’ve long been a fan of Blue Ocean and the way that this approach challenges you to open up new possibilities and to push the boundaries on what’s possible without getting into price fights with competitors; it’s just a personal challenge to you as a decision-maker to challenge your own beliefs, which is something I have always done both professionally and personally. That and the fact that the programme and INSEAD came highly recommended by our CEO, meant it was a no-brainer for me to sign up!”

Christos Tselebidis
Key Account Manager, Global Sales, Germany

Read the full interview

Excellent and inspiring programme that triggers your imagination and gives it structure at the same time.

Managing Director, ABN AMRO Bank, The Netherlands

An eye-opening programme allowing me to take a fresh new look at my current business and market. Top-class teachers guide you through this dense conceptual process to make sure you get the best from it.

Group Strategy Director, Fromageries, France

The INSEAD Blue Ocean Strategy programme opened my mind to different approaches and processes to make my competition irrelevant.

General Manager, Amway, Australia

The INSEAD Blue Ocean Strategy programme is a programme dedicated to protect and strengthen any organisation and in the process enhance its brand value.

President & Zonal Head – Eastern Zone, Axis Bank, India

In this business world of intense competition, the programme creates new awareness and opens the window for acquiring knowledge as to how to create breakthrough value to non-customers, and sustainable profitable growth for your organisation.

Comment from a Past Participant of the BOS Abu Dhabi Session, Feb 2016

The diversity is phenomenal and the learning experience cuts across educational, professional and cultural aspects .The Blue Ocean Strategy is a programme I will recommend over and over again.

Comment from a Past Participant of the BOS Abu Dhabi Session, Feb 2016

INSEAD Personalised Experience




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