Interested in doing a study with COR?
We will contact you in 3 working days' time after you submit the form.
Thank you!
WHO
The INSEAD Centre for Organisational Research is open to all INSEAD-affiliated faculty, staff, postdoc, or PhD student.
WHAT
COR can help you plan the administrative details and conduct organisational science research involving working adult participants.
WHERE
Depending on your research, studies can be conducted online, at the INSEAD Asia campus, in public spaces of Singapore, at an industry partner's venue, etc.
HOW MUCH
Access to COR's services is free for INSEAD researchers. However, researchers will have to bear the cost of participant payment and venue/transport costs. For more details on costs, please refer to the section on "Study Costs" below.
Study Costs
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What am I expected to pay for?
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The costs of running a study with COR are largely divided into the following:
- Participant remuneration
- Research Assistant (RA) remuneration
- Equipment rental
- Facilities rental
- Application for relevant licenses
- Moving services
We advise that faculty have their PhD students direct and run the studies. For faculty who do not have PhD students, we can help recruit part-time RAs for you.
To run the study, the Lab Manager will request for an approval to tap on the INSEAD Budget Code tied to the project.
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How much am I expected to pay participants?
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- At minimum, participants are paid 1 SGD for their participation.
- Recommended rates for participation would follow the target population's estimated average hourly wage and cover the participant's transport costs (if any).
- Recommended rates are higher for studies that are:
- More complicated (open-ended responses, etc)
- Require facial/verbal recordings
Length of study (in minutes) Recommended Remuneration Rates (in SGD) 0 ~ 5 2 - 3 6 ~ 10 3 - 5 11 ~ 30 5 - 10 31 ~ 60 10+
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What is the payment criteria? Can I reject participants?
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Participants will be paid if they complete the study (i.e. data is complete, important fields are filled out).
Participants will not be paid if they:
- Failed attention check(s) (For studies less than 5 minutes, fail 1 attention check. For studies more than 5 minutes, fail 2 attention checks or more)
- Do not meet the recruitment criteria
- Gave poor quality responses
- Gave AI generated responses
- Are bots
- Finished the study too quickly (More than 3 SD of the mean completion time)
- Researchers will be tasked to inform the Lab Manager which participants do not meet the above criteria, and these participants will not be paid accordingly.
Examples of Study Pricing
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Online Studies
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The table shows the breakdown of estimated costs for a 10 minute study conducted at INSEAD with 200 participants.
Item Approximate Costs (in SGD) Token of participation (e.g. $3 to each participant) 600 Recruitment of participants from COR Sona Participant Pool No cost Recruitment of participants beyond COR Sona Participant Pool Varies based on external vendor used Estimated Total Cost of Study 600 +
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On-Campus Studies (INSEAD Asia Campus)
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The table shows the breakdown of estimated costs for a 10 minute study conducted at INSEAD with 200 participants.
Item Approximate Costs (in SGD) Token of participation (e.g. $4 to each participant) 800 Part timers’ fees (e.g. four part-timers to help out on the day of the event) 400 Rental of equipment (e.g. deposit required to borrow equipment and will be returned) 100 Estimated Total Cost of Study 1300
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Off-Campus Studies
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We are able to conduct studies at different public spaces in Singapore. A frequently used area would be Fusionopolis Level 1 Atrium, right next to INSEAD Asia Campus.
The table shows the breakdown of estimated costs for a 10 minute study conducted in the Fusionopolis Level 1 atrium with 200 participants.
Item Approximate Costs (in SGD) License/ Permit application (e.g. SCDF application) 80 Venue 400 Transportation 220 Token of participation (e.g. $4 to each participant) 800 Part timers’ fees (e.g. four part-timers to help out on the day of the event) 400 Rental of equipment (e.g. deposit required to borrow equipment and will be returned) 100 Estimated Total Cost of Study 2000
Examples of In-Person Studies
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Off-Campus Research Survey (Multiple Participants at a time)
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Location: Fusionopolis Level 1 Atrium
For this study, the Researcher opted to run their research survey in-person. 200 working adults passing through the atrium were issued physical monetary payment after completing the survey. To facilitate the study, multiple external ad-hoc Research Assistants and a logistics moving company were hired.
Item Approximate Costs (in SGD) License/ Permit application (e.g. SCDF application) 80 Venue 400 Transportation 220 Token of participation (e.g. $4 to each participant) 800 Part timers’ fees (e.g. four part-timers to help out on the day of the event) 400 Rental of equipment (e.g. deposit required to borrow equipment and will be returned) 100 Estimated Total Cost of Study 2000 
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Off-Campus Research Survey (1 Researcher to 1 Participant at a time)
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For this study, the Researcher opted to run their research survey in-person. 160 participants were issued an INSEAD-branded pen after completing the survey. To facilitate the study, the Researcher requested for one INSEAD Research Assistant and hired one external ad-hoc Research Assistant.
Item Approximate Costs (in SGD) Token of participation INSEAD-branded pen (i.e. $3.15 to each participant) 630 Part timers’ fees (e.g. one part-timer to help out on some days) 160 Rental of space (4 days, 4 hours each) 150 Estimated Total Cost of Study 940 Registration Area
A registration area was set up in a high footfall and visible area for 1 researcher to promote the study and interact with potential participants.
Participants were briefed about the study topic and were ushered to the research booth area after they have signed the study consent form.
Research Booth Area
Queue posts were placed outside the partition to prevent non-related persons from entering the research booths. Participants who were waiting for their turn were seated at the chairs in front of the partition.
2 research booths was set up behind a large partition to ensure privacy and reduce potential external influence on the participant's decisions. Each research booth could fit 1 researcher and 1 participant.
Testimonials
Having a mobile behavioural lab makes doing research much easier and more exciting. It is very easy to collect data in Singapore as participants are fluent in English. Data collection is conducted by knowledgeable research staff, and costs are comparable to other laboratory studies. [COR] also allows researchers to increase the diversity of their samples, which enhances the generalisability of their findings, and to recruit targeted populations, if needed.
Assistant Professor of Organisational Behaviour & Human Resources, Singapore Management University Lee Kong Chian School of Business INSEAD PhD 2017
Assistant Professor of Organisational Behaviour & Human Resources, Singapore Management University Lee Kong Chian School of Business INSEAD PhD 2017
INSEAD's "pop-up" behavioural lab provides an opportunity to exercise experimental control in studies truly representative of the workforce, something that traditional behavioural labs and online experiments struggle with. It is also a great hands-on learning opportunity for our doctoral students to learn the craft of experimental research.
Roland Berger Chaired Professor of Strategy & Organisation Design Department of Strategy INSEAD
Roland Berger Chaired Professor of Strategy & Organisation Design Department of Strategy INSEAD
It usually takes me about a week and a half to collect experimental data from 200 participants in the lab. With [COR], we collected this number of responses in a day. You never know what Mturk participants are doing while completing your survey. They may be watching TV, caring for their children, or maybe hanging out in the bathroom. With [COR], you know that they are simply completing your survey under the watchful eyes of our research assistants. If you want data from working adults and not simply college students or "professional" Mturk workers, [COR] is the answer.
Associate Professor Department of Organisational Behaviour INSEAD
Associate Professor Department of Organisational Behaviour INSEAD
Institutional Review Board
All behavioural studies that COR facilitates must be approved by an Institutional Review Board (IRB).
The INSEAD IRB provides formal validation of all research with human participants at INSEAD. The IRB protects the rights and welfare of individuals who volunteer to participate in the research conducted at the lab. The purpose of the IRB is to protect not only the rights of human participants but also the school and its researchers.
Applications to the IRB are valid for a specific research project.
For more information, please contact the IRB at [email protected]
Toolkit for Researchers
Below are some helpful online resources to facilitate your study set-up. Click on the buttons below to access the resource.
Prolific best practices guide Practical guide for studying human behaviour in labs
This is a consent form, which is distributed before the experiment to all participants. All text in square brackets must be changed by the researcher before the experiment. The standard text has been written in cooperation with the INSEAD legal department and it is not to be altered.
The debriefing contains the true purpose of the experiment, written in a non-technical way. It should reveal the cover story and explain any motivations. The debriefing should also contain general information regarding the kind of research you are doing, such as the use of resources. The participant, upon reading the debriefing, should have the impression of having participated in a worthwhile experiment.
