INSEAD and Sorbonne University reaffirm their commitment to research excellence in behavioural sciences

Inauguration of the INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences took place on the 30 January, 2018

Middle East, Asia, Europe
30 January 2018

INSEAD, the business school for the world, and Sorbonne University, a world-class research university, today reaffirm their commitment to research excellence in Behavioural Sciences with the establishment of the INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences. Professor Wendy Wood, a globally recognised academic and researcher, is appointed the first holder of the Visiting Chair position.

The goal of the Distinguished Visiting Chair is to promote behavioural research at Sorbonne University, based on the extended expertise of the INSEAD-Sorbonne University Behavioural Lab, a custom-designed lab offering world-class facilities for behavioural research. Since its founding in Paris in 2002, more than 101,000 people have participated in research on topics such as individual and group decision making, perception, emotion, and consumption.  

Pierre Chandon, INSEAD Professor of Marketing and the Director of INSEAD-Sorbonne University Behavioural Lab, stated that, “Since its inauguration, over 138 peer-reviewed articles based on research conducted at the Lab have been published in the most prestigious academic journals. This is a great achievement and bears testimony to the quality of the Lab’s research across various fields.” He added that, “I am delighted to welcome Professor Wendy Wood to the INSEAD Sorbonne University Behavioural Lab. As one of the world’s experts on habits and gender differences in behaviour, Professor Wood will contribute greatly to the mission of the lab, which is to promote behavioural research and methods to all the disciplines of Sorbonne University and INSEAD.”

To mark this significant occasion, INSEAD and Sorbonne University held the inauguration of the INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences at the Grand Amphithéâtre of the Sorbonne on Tuesday, 30 January, 2018 at 18:30. Eminent guests and academics from both institutions spoke at the event including Jean Chambaz, President, Sorbonne University, Barthélémy Jobert, former President of Paris-Sorbonne University, Peter Zemsky, Deputy Dean of INSEAD and Pierre Chandon, Director of the INSEAD Sorbonne University Behavioural Lab.

Professor Wendy Wood gave an inaugural lecture on “Habits: Understanding Ourselves and Other Consumers”.  Everyone has habits, but little is known about how they work. Professor Wood explained how habits work and why we know so little about them. In reality, about 43 percent of what we do every day is habitual. Participants learnt through this lecture that it is an important 43 percent. Understanding the psychology of habit is central for changing—and maintaining—consumer behaviour.

With improved understanding of consumer habits, businesses can better predict the success and failure of new products. Participants left this lecture with new insights into the automatic mechanisms driving their own and others’ actions.

To find out more, please visit

About INSEAD, The Business School for the World

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. Our research, teaching and partnerships reflect this global perspective and cultural diversity.

With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and now North America (San Francisco), INSEAD's business education and research spans four regions. Our 165 renowned Faculty members from 41 countries inspire more than 1,300 degree participants annually in our MBA, Global Executive MBA, Specialised Master’s degrees (Executive Master in Finance and Executive Master in Change) and PhD programmes. In addition, more than 11,000 executives participate in INSEAD Executive Education programmes each year.

INSEAD continues to conduct cutting-edge research and innovate across all our programmes. We provide business leaders with the knowledge and awareness to operate anywhere. Our core values drive academic excellence and serve the global community as The Business School for the World.

Contacts for press

Chris Howells
Tel +65 6799 5490

Aileen Huang
Tel +65 6799 5552

Ilan Goren
Tel: +33 6 78 04 25 77

Cheryl Ng
Tel +65 6799 5490

Linda Furtado
Tel + 971 2 6515309

Insead Personalised Experience




Save & Manage



It is easy, simply log in:

Via Social

  • icons
  • icons
  • icons


Use your email address