INSEAD and Sorbonne University reaffirm their commitment to research excellence in behavioural sciences

Inauguration of the INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences took place on the 30 January, 2018

Middle East, Asia, Europe
30 January 2018

INSEAD, the business school for the world, and Sorbonne University, a world-class research university, today reaffirm their commitment to research excellence in Behavioural Sciences with the establishment of the INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences. Professor Wendy Wood, a globally recognised academic and researcher, is appointed the first holder of the Visiting Chair position.

The goal of the Distinguished Visiting Chair is to promote behavioural research at Sorbonne University, based on the extended expertise of the INSEAD-Sorbonne University Behavioural Lab, a custom-designed lab offering world-class facilities for behavioural research. Since its founding in Paris in 2002, more than 101,000 people have participated in research on topics such as individual and group decision making, perception, emotion, and consumption.  

Pierre Chandon, INSEAD Professor of Marketing and the Director of INSEAD-Sorbonne University Behavioural Lab, stated that, “Since its inauguration, over 138 peer-reviewed articles based on research conducted at the Lab have been published in the most prestigious academic journals. This is a great achievement and bears testimony to the quality of the Lab’s research across various fields.” He added that, “I am delighted to welcome Professor Wendy Wood to the INSEAD Sorbonne University Behavioural Lab. As one of the world’s experts on habits and gender differences in behaviour, Professor Wood will contribute greatly to the mission of the lab, which is to promote behavioural research and methods to all the disciplines of Sorbonne University and INSEAD.”

To mark this significant occasion, INSEAD and Sorbonne University held the inauguration of the INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences at the Grand Amphithéâtre of the Sorbonne on Tuesday, 30 January, 2018 at 18:30. Eminent guests and academics from both institutions spoke at the event including Jean Chambaz, President, Sorbonne University, Barthélémy Jobert, former President of Paris-Sorbonne University, Peter Zemsky, Deputy Dean of INSEAD and Pierre Chandon, Director of the INSEAD Sorbonne University Behavioural Lab.

Professor Wendy Wood gave an inaugural lecture on “Habits: Understanding Ourselves and Other Consumers”.  Everyone has habits, but little is known about how they work. Professor Wood explained how habits work and why we know so little about them. In reality, about 43 percent of what we do every day is habitual. Participants learnt through this lecture that it is an important 43 percent. Understanding the psychology of habit is central for changing—and maintaining—consumer behaviour.

With improved understanding of consumer habits, businesses can better predict the success and failure of new products. Participants left this lecture with new insights into the automatic mechanisms driving their own and others’ actions.

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About INSEAD, The Business School for the World

As one of the world's leading and largest graduate business schools, INSEAD offers participants a truly global educational experience. With campuses in Europe (France), Asia (Singapore) and Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. Its 145 renowned faculty members from 40 countries inspire more than 1,400 students in its degree and PhD programmes. In addition, more than 11,000 executives participate in INSEAD's executive education programmes each year.  

More information about INSEAD can be found at

About the INSEAD-Sorbonne University Behavioural Lab (Centre Multidisciplinaire des Sciences Comportementales)

The INSEAD-Sorbonne University Behavioural Lab, located in Paris, offers world-class facilities and support to conduct behavioural research. Since its opening in 2002, over 101,000 people have participated in research on individual and group decision making, perception, emotion, and consumption. Every year, the research conducted at the behavioural lab result in peer-reviewed articles in A-level journals, awards and honours, conference presentations, dissertations, and media coverage.

Since its inauguration in 2002, over 138 peer-reviewed articles have been published based on research at the lab in periodicals such as Journal of Marketing Research, Social Psychological and Personality Science, Psychological Science, Journal of Marketing Management, Journal of Economic Behaviour and Organisation, and Organisational Behaviour & Human Decision Processes.  The research at the lab is also covered regularly in popular media outlets such as the Wall Street Journal, Le Monde, Financial Times, or the Daily Mail.

For more information on the work of the lab, please visit its website here

About Sorbonne University

This new French university draws on centuries of tradition in research and education.
By joining two leading universities* at the center of Paris, an exceptional center of knowledge has been recreated under the world-renowned Sorbonne name.

Sorbonne University is a world-class research university, presenting the comprehensive disciplinary range of arts, humanities, social sciences, natural sciences, engineering and medicine. Sorbonne University is at the crossroads of diverse types of knowledge and capable of responding to the intellectual and scientific challenges of the 21st century. The University offers its 53,400 students the best educational opportunities for the success of each of their personal and professional projects, through monodisciplinary, bi-disciplinary and interdisciplinary programs. With its three main faculties, it offers varied and original opportunities across disciplines.

Sorbonne University research draws on more than 3,400 professor-researchers in its laboratories and partners with the major French research organisations. In addition to Nobel Prizes and other awards, the university has exceptional transdisciplinary institutes and is the headquarters for the European Marine Biological Research Centre. International co-operation is facilitated at Sorbonne University because it is more visible and comprehensive, enabling its students, academic staff and researchers to increase their exchanges with the rest of the world.

* Paris-Sorbonne and Pierre & Marie Curie Universities

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