Inauguration of the INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences

Welcome

INSEAD and Sorbonne University have pleasure in inviting you to join us for the inauguration of The INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences in the Grand Amphithéâtre of the Sorbonne on Tuesday 30 January 2018 at 18:30. Please note that the event will take place in English, however simultaneous translation will be available.

The goal of the Visiting Chair is to promote behavioural research at Sorbonne University, based on the extended expertise of the INSEAD Behavioural Lab.

Professor Wendy Wood, the first recipient of this Visiting Chair, will give an inaugural lecture on “Habits: Understanding Ourselves and Other Consumers”. The lecture will be preceded by a brief welcome by Jean Chambaz, Président, Sorbonne Université and Barthélémy Jobert, Président honoraire de l'université Paris-Sorbonne, Peter Zemsky, Deputy Dean of INSEAD and Pierre Chandon, Director, INSEAD Sorbonne University Behavioural Lab, to which the Visiting Chair will be linked.

Habits: Understanding Ourselves and Other Consumers

We all realize we have habits, but we know little about how they work. Most of the habits we recognize are the bad ones that get in our way. When we are aware of our good habits, they can seem mundane and boring. In actuality, about 43% of what we do every day is habitual. And as you will learn in this lecture, it’s an important 43%.

Professor Wood will explain how habits work and why we know so little about them. Understanding the psychology of habit turns out to be central for changing—and maintaining—consumer behaviour. With an understanding of consumer habits, businesses can better predict the success and failure of new products. Participants will leave this lecture with new insights into the automatic mechanisms driving their own and others’ actions.

A few of the ideas that will be discussed during this lecture can be found in this short video:

We encourage you to register for what promises to be an exciting and impactful event.

Programme

Tuesday 30 January 2018


18:00 - 19:00	Private tour of The INSEAD-Sorbonne University Behavioural Lab (NB: TOURS ARE BY INVITATION ONLY - visits take around 20 mins)	The INSEAD-Sorbonne University Behavioural Lab 6, rue Victor cousin 75005 Paris
18:30	Registration	Foyer, Grand Amphithéatre University Paris-Sorbonne 47 rue des Ecoles 75005 Paris
19:15	Welcome Jean Chambaz Président, Sorbonne Université Barthélémy Jobert Professeur d'histoire de l'art moderne et contemporain (patrimoine) Président honoraire de l'université Paris-Sorbonne Peter Zemsky Deputy Dean / Dean of Innovation, INSEAD Professor of Strategy The Eli Lilly Chaired Professor of Strategy and Innovation	Grand Amphithéatre University Paris-Sorbonne 47 rue des Ecoles 75005 Paris
19:35	Introduction Pierre Chandon Professor of Marketing, INSEAD The L'Oréal Chaired Professor of Marketing - Innovation and Creativity Director, INSEAD Sorbonne University Behavioural Lab	Grand Amphithéatre University Paris-Sorbonne 47 rue des Ecoles 75005 Paris
19:50	Inaugural lecture Wendy Wood The INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences Provost Professor of Psychology and Business, University of Southern California	Grand Amphithéatre University Paris-Sorbonne 47 rue des Ecoles 75005 Paris
20:35	Q&A with Wendy Wood Moderated by Pierre Chandon	Grand Amphithéatre University Paris-Sorbonne 47 rue des Ecoles 75005 Paris
21:00 - 23:00	Private tour of The INSEAD-Sorbonne University Behavioural Lab (NB: TOURS ARE BY INVITATION ONLY - visits take around 20 mins)	The INSEAD-Sorbonne University Behavioural Lab 6, rue Victor cousin 75005 Paris

Speakers

Pierre Chandon
Professor of Marketing, INSEAD
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity
Director, INSEAD Sorbonne University Behavioural Lab
Jean Chambaz
Président, Sorbonne Université
Barthelemy Jobert
Professeur d'histoire de l'art moderne et contemporain (patrimoine)
Président honoraire de l'university Paris-Sorbonne
Wendy Wood
The INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences
Provost Professor of Psychology and Business, University of Southern California
Peter Zemsky
Deputy Dean / Dean of Innovation, INSEAD
Professor of Strategy
The Eli Lilly Chaired Professor of Strategy and Innovation

Registration

Participants are invited to register for the Inauguration of the INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences by clicking on the button above.

There is no charge to attend this event. Please note that the inauguration will take place in English, however simultaneous translation will be available.

The INSEAD-Sorbonne University Behavioural Lab

The INSEAD-Sorbonne University Behavioural Lab, located in Paris, offers world-class facilities and support to conduct behavioural research. Since its opening in 2002, over 92,000 people have participated in research on individual and group decision making, perception, emotion, and consumption.

Every year, the research conducted at the behavioural lab result in peer-reviewed articles in A-level journals, awards and honours, conference presentations, dissertations, and media coverage. Since its inauguration in 2002, over 138 peer-reviewed articles have been published based on research at the lab in periodicals such as Journal of Marketing Research, Social Psychological and Personality Science, Psychological Science, Journal of Marketing Management, Journal of Economic Behavior and Organization, and Organizational Behavior & Human Decision Processes. The research at the lab is also covered regularly in popular media outlets such as the Wall Street Journal, Le Monde, Financial Times, or the Daily Mail.

For more information on the work of the lab, please consult the dedicated website.

Participants to the inauguration are invited to take part in a private tour of the lab prior to or after the inauguration. Please indicate your interest when registering for the inauguration.

Practical information

Inauguration venue

The inauguration will be held in the Grand Amphithéatre of the University Paris-Sorbonne.

Access for all participants :

University Paris-Sorbonne
47 rue des Ecoles
75005 Paris

Tel: +33 (0) 1 40 46 22 11

Transport:

Metro : Saint-Michel, Odéon, Cluny-la-Sorbonne
RER : Luxembourg, Cluny-la-Sorbonne

------------------------------------------

Security

In order to attend the inauguration, each participant is required to bring with them the Eventbrite ticket (nominative) plus some form of identification. Without these documents, access to the event will be denied.

A name badge will be provided at registration. For security purposes you are kindly asked to wear your badge at all times. Please ensure you keep your valuables with you.

------------------------------------------

Language of the inauguration

Please note that the whole event will take place in English, however simultaneous translation will be available.

------------------------------------------

Dress code

We recommend business attire for all attendees at the inauguration.

------------------------------------------

Media, filming and photography

The inauguration will be filmed. INSEAD may engage professional photographers for this event. We reserve the right to use any film and/or photography from the event in our print and digital marketing collateral.

Contact

For any queries, please contact us at:

[email protected] or Events hotline: +33 (0)1 60 72 48 48 (office hours).

Inauguration de la Chaire de Professeur Visitant en Sciences Comportementales Sorbonne Université

L'INSEAD et l'Université Paris-Sorbonne ont le plaisir de vous inviter à l'inauguration de la Chaire de Professeur Visitant en Sciences Comportementales Sorbonne Université qui aura lieu dans le Grand Amphithéâtre de la Sorbonne le mardi 30 janvier 2018 à 18h30. Merci de noter que la conférence se tiendra en anglais. Il y aura cependant une traduction simultanée.

L'objectif de la Chaire de Professeur Visitant est d'augmenter la visibilité de la recherche comportementale des institutions de Sorbonne Université, et notamment de l’INSEAD qui a fondé le Centre Multidisciplinaire des Sciences Comportementales.

La Professeure Wendy Wood, première titulaire de cette Chaire de Professeur Visitant, donnera une conférence intitulée “Habits: Understanding Ourselves and Other Consumers” (Les habitudes: se comprendre ainsi que les autres consommateurs). Cette conférence sera précédée de courtes allocutions par Jean Chambaz, Président, Sorbonne Université, Barthélémy Jobert, Président de l'Université Paris-Sorbonne, Peter Zemsky, Vice Doyen de l'INSEAD et par le Professeur Pierre Chandon, Directeur du Centre Multidisciplinaire des Sciences Comportementales Sorbonne Université-INSEAD auquel est rattachée la chaire.

Nous vous encourageons à vous inscrire à ce qui promet d’être un événement passionnant !

Programme (Veuillez noter que la conférence aura lieu en anglais avec une traduction simultanée)


18:30	Enregistrement	Foyer, Grand Amphithéatre Université Paris-Sorbonne 47 rue des Ecoles 75005 Paris
19:15	Discours de Bienvenue Jean Chambaz Président, Sorbonne Université Barthélémy Jobert Professeur d’histoire de l’art moderne et contemporain (patrimoine) Président honoraire de l'université Paris-Sorbonne Peter Zemsky Vice Doyen / Doyen de l'Innovation de l'INSEAD Professeur de Stratégie The Eli Lilly Chaired Professor of Strategy and Innovation	Grand Amphithéatre Université Paris-Sorbonne 47 rue des Ecoles 75005 Paris
19:35	Introduction Pierre Chandon Professeur de marketing, INSEAD The L'Oréal Chaired Professor of Marketing - Innovation and Creativity Directeur, Centre Multidisciplinaire des Sciences Comportementales Sorbonne Université-INSEAD	Grand Amphithéatre Université Paris-Sorbonne 47 rue des Ecoles 75005 Paris
19:50	Conférence Inaugurale Wendy Wood Titulaire de la Chaire de Professeur Visitant en Sciences Comportementales Sorbonne Université Provost Professor of Psychology and Business, University of Southern California	Grand Amphithéatre Université Paris-Sorbonne 47 rue des Ecoles 75005 Paris
20:35	Questions/réponses avec Wendy Wood	Grand Amphithéatre Université Paris-Sorbonne 47 rue des Ecoles 75005 Paris

Inscription

Les participants sont invités à s'inscrire pour l'inauguration de la Chaire de Professeur Visitant en Sciences Comportementales Sorbonne Université en cliquant sur le bouton ci-dessus.

Cet évènement est gratuit. Merci de noter que la conférence se tiendra en anglais. Il y aura cependant une traduction simultanée.