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Case Studies

Hartalega: Taking Off the Gloves?

by Philipp Meyer-Doyle, Siddarth Poddar

published: 2017

Abstract:

Malaysian publicly-listed Hartalega has grown to become one of the world’s largest nitrile glove manufacturers. Still predominantly managed by the founder’s family, it is renowned for its innovation and quality. Its growth and operational achievements have translated into a stellar financial performance, boosting its stock price 20-fold since 2008 (while the Malaysian stock market has been flat). Among other factors, its success is the result of a commitment to innovation and technology, as well as a competitive strategy that builds upon Hartalega’s strengths. Having grown into a billion-dollar company (by market capitalization) and one of the largest glove manufacturers in the world, Hartalega still has ambitious plans to almost triple its production capacity in the next four years. However, the planned expansion comes at a challenging time. First, Hartalega’s competitors are enjoying substantial economies of scale and are investing in technology and product quality to rival that of Hartalega. Second, if the expected increase in supply outstrips that of demand, there is a possibility of overcapacity in the glove market, which could shrink margins and harm profitability. In this regard, Hartalega’s margins have already fallen by approximately seven percent since 2011. Finally, as Hartalega embarks on its ambitious plan, given its size and complexity, it must transform itself from a traditional family business into a business with a professionalized management and a more formalized structure and governance. Thus, despite its great success, Hartalega is faced with substantial challenges.

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Pedagogical Objectives:

The case lends itself well to the instruction and application of key strategy concepts and frameworks pertaining to the analysis of both external factors affecting the firm’s strategy and performance (including Porter’s Five Forces and the PESTLE framework) as well as firm-internal drivers (including the resource-based view, generic strategies and strategic positioning, as well as activity systems). As such it offers a good introduction to core strategy tools and frameworks, and a good basis to explore competitive strategy, notably how to expand and grow a business in a challenging industry and highly competitive environment. It also covers aspects of multinational strategy (particularly from the perspective of a firm in a ‘rapidly developing economy’), the decision to adopt an original equipment manufacturing (OEM) business model vs. own brand manufacturing (OBM), and how to transition from a traditional family-run business to professional management.

Keywords:

Strategy, Competitive Strategy, Core Strategy, Competitive Industry, Family-Run Business, Transformation, Oem Vs. Obm, Growth Strategy, Expansion, Malaysia, Manufacturing, Succession, Innovation in Manufacturing, Resource-Based View

M&A Deal Structuring

by Philipp Meyer-Doyle

published: Dec. 2021

Abstract:

This fictional case introduces an M&A deal structuring exercise. Two strategy consulting companies, East Coast Strategy Consultants Inc. (EAST) and West Coast Strategic Management Advisory Corp. (WEST), are contemplating acquiring a company in the accounting and advisory services sector, either Ocean & Whistle Accounting (OW) or LeDosh (LD). Students, either individually or in groups, play one of the four companies (i.e., one of the acquirers or one of the sellers/targets). Students are presented with basic financials on each of the companies and other key considerations including potential synergies, valuation multiples, and financing options. As part of the exercise, they must decide which company to acquire (or to sell to) and at what price, identify the key risks involved, and develop a deal structure to mitigate these risks. Students negotiate with the two other respective parties and reach agreement on the terms of the acquisition.

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Pedagogical Objectives:

The case lends itself well to teaching and applying various dimensions of M&A deal structuring, including methods of payment (stock vs. cash), contingent payments (e.g., earnouts, bonus payment, holdback allowances), the sequential approach (e.g., alliance before acquisition or minority investment before full acquisition), closing conditions, the acquisition process and timing, and post-closing board and management composition. Students also practice M&A valuation based on acquisition multiples and think about the strategic rationale for an acquisition. The exercise highlights the idea that value creation does not equate to value capture for the acquirer, and that appropriate acquisition pricing and deal structuring tools are essential components of acquisition success. The case also enables students to understand the risks involved in acquisitions and how these can undermine acquisition success, and to practice and refine their negotiation skills in an acquisition context. The deal structuring exercise can be played both in person or virtually.

Keywords:

Mergers & Acquisitions (M&A), M&A Deal Structuring, Negotiation, Acquisition Risks, M&A Valuation, Acquisition Strategy, Contingent Payments, Earnouts, Method of Payment, Synergies, Acquisition Financing, Value Capture, Stock vs. Cash, Closing Conditions

The Shire-Baxalta Acquisition

by Philipp Meyer-Doyle, Massimo Massa, and Siddharth Poddar

published: Jan. 2022

Abstract:

This case provides the lead up to the potential acquisition offer for Baxalta Inc by Shire PLC in the summer of 2015. The timing of the acquisition offer came just after Baxalta was spun out of Baxter’s BioScience business on 1 July 2015. The biopharmaceutical sector, which both these companies were part of, was the fastest growing segment in the global pharmaceutical industry in 2014. And the year also produced a record volume of mergers and acquisitions amounting to a whopping $219.4 billion. Shire was a global leader in rare diseases segment, sustaining superior product sales growth in 2014, with its share prices quadrupling since 2010. Baxalta specialised in the areas of haematology, immunology and oncology, with product sales of $6 billion in 2014. In August 2015 Shire was considering to launch a public tender offer for Baxalta’s shares at $45.23 per share, putting the company’s equity value at approximately $30.6 billion, after a private proposal to Baxalta’ management in July 2015 had been rebuffed. Shire estimated the potential annual cost synergies to be $500 million, in addition to potential tax synergies and revenue synergies. The case finishes by leaving students in the position of Shire’s senior management in deciding whether they should pursue the potential Baxalta acquisition at the proposed terms.

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Pedagogical Objectives:

The case is versatile and lends itself well to the instruction of various Mergers & Acquisition (M&A) topics. First and foremost, the case is well-suited to teach company valuation in acquisitions, including determining standalone value of acquisition targets, valuing of the potential synergies, determining acquisition premiums, and value creation vs. value capture considerations. A free valuation spreadsheet and full valuations solutions can be requested from the authors via email to this extent. Students can practice different DCF valuation scenarios in-class to practice valuation in M&A situations and to better understand acquisition pricing. Second, the case lends itself well to instruct the strategic rationales of acquisitions, and to teach students how to strategically evaluate acquisitions. Third, the case can be used to evaluate various strategic growth options of companies, including the decision of whether to grow or not, how to grow, and via which corporate development mode to grow. In sum, this case is well suited to both strategy or management courses on corporate strategy, acquisitions or growth, as well as corporate finance courses.

Shaky Grounds in Indonesia

by Philipp Meyer-Doyle

published: 2019

Abstract:

This fictional case provides a background for class discussion about problem-solving, critical thinking, stakeholder management and crisis management. The case puts students in the position of a senior manager of an Indonesian geothermal energy company. Following an earthquake near the company’s main geothermal power plant (there is the suspicion among stakeholders that the earthquake may have been caused by the operations of the company’s geothermal power plant), the managers are asked to devise strategies and solutions to a series of problems to satisfy various stakeholder groups. As the CEO is temporarily trapped in a lift, senior managers must work independently to have their recommendations ready by the CEO’s arrival.

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Pedagogical Objectives:

The case can be used as an in-class assignment. It can be used to facilitate discussing concepts or approaches related to problem-solving, critical thinking, stakeholder management or crisis management.

Keywords:

Problem Solving, Critical Thinking, Stakeholder Management, Crisis Management

Goldman Sachs (A): Corporate Strategy & Corporate Growth + Goldman Sachs (B): Building Capabilities to Enter Consumer Finance

by Philipp Meyer-Doyle, Laurence Capron and Lisa Duke

published: 2023

Abstract: 

Case A explores Goldman’s corporate strategy and growth, charting its history from when Marcus Goldman moved to the US, and launched a commercial paper business in 1869. It follows the firm’s expansion in the 20th century – both in terms of products/services and geography – organically and through acquisitions and alliances. Throughout this period, it built a reputation for innovation and a leader in M&A advisory but remained firmly focused on investment and wholesale banking (the B2B side of banking). In the aftermath of the 2008 financial crisis and a subsequent period of underperforming on the stock market, Goldman pivoted to retail banking in search of new growth and more stable sources of income. How effective that strategy would be remained to be seen.

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Case B explores how Goldman Sachs built the capabilities to enter the consumer finance market, a whole new area for the firm. It starts by describing how others entered consumer finance through either acquisitions, alliances, or internal development. Goldman Sachs chose to enter the market by recruiting talent and slowly building its consumer business internally, followed by a combination of bolt-on acquisitions, partnerships, and further internal development initiatives. The case ends in 2022, asking whether Goldman Sachs had chosen the most effective market entry strategy.

Pedagogical Objectives:

This versatile case can be used to explore the following corporate strategy questions and topics:

  • What is the corporate strategy of a given firm and is it effective? How can a firm formulate a more effective corporate strategy?
  • What should determine a firm’s corporate scope? Should a given firm be diversified or focused?
  • Which new markets should a firm enter? Which businesses should a firm divest? How can a firm leverage it core competencies most effectively? How can a firm optimize its portfolio of businesses?
  • How can a firm create value thorugh the deliberate planning and management of its corporate portfolio? How can a firm create synergies between its business units?
  • How should a firm enter a new market? How should a firm balance its portfolio of corporate development activites?
  • How should a firm manage various internal and external stakeholders when making corporate portfolio choices?

Keywords:

Corporate Strategy, Corporate Diversification, Entry Into A New Industry, Mergers & Acquisitions, Corporate Portfolio Choices, Internal Development, Growth Strategy, Corporate Growth, Consumer Banking, Investment Banking, Strategic Alliances, Expansion, Market Entry Capabilities, Corporate Development

Please contact Philipp for questions regarding these case studies.

Contact

Philipp Meyer-Doyle

Associate Professor of Strategy

(Office Location: 640)
INSEAD - Singapore
1 Ayer Rajah Avenue
Singapore 138638

Tel:  +65 6799 5468
Email: [email protected]