Shainoor Khoja

Founder and CEO
Better Business Enterprise (BBE)


Shainoor Khoja is a global change maker and a serial entrepreneur. As the founder and CEO of Better Business Enterprise (BBE), a consultancy firm, she drives impact through designing innovative sustainable solutions in emerging and developed markets to
address the needs of base of the pyramid populations. Shainoor works with private sector, family foundations and international development agencies.

She is the Gulf lead for The Global Partnership for Education, a World Bank affiliate tackling the issue of out of school children and strengthening educational systems globally. Shainoor also spearheads Foundation Holding’s focus on value healthcare and education as their Chief Impact Officer. She plays a critical role in building the growth of the platform through developing the strategic, marketing and operational plans in order to deliver change and impact.

start-up A firm believer that aging should be fun and that intergenerational interaction and support can lead to better quality of life, a stronger economy and lower social and healthcare costs. Shainoor is poised to continue to set in motion transformational social change in this sector.

Shainoor was the Managing Director Roshan Community at Afghanistan’s #1 mobile operator, Roshan for a decade. She was an integral part of fundraising over USD 180 million for the company as well as establishing Roshan’s award-winning CSR program. The program incubated initiatives such as telemedicine, e-learning, mobile money and real-time agricultural commodity prices for financial inclusion, which evolved into core commercial products. She has also held positions of Gulf Regional Advisor for Mercy Corps and been the Project Coordinator for AKF to deliver the Multi-Input Crisis Program in Syria during the current crisis.

Shainoor comes from a strong business background, having spent over ten years as an owner and operator of multiple physiotherapy clinics. In addition to her passion in healthcare, Shainoor is also a property wizard, currently managing a portfolio that spans five countries.

As a champion for social impact, Shainoor was awarded the 2016 Lewis Institute Community Changemaker Award from Babson College. Given her years of experience, she is excited to share her knowledge and expertise with up and coming entrepreneurs who are navigating the social impact space. Shainoor sits on several boards and committees such as the International Development Research Center Canada (IDRC), Canada World Youth, Arab Excellence and she is a Senior Fellow in Social Innovation at Babson College.

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