Skip to main content

Faculty & Research


Xiaowei Rose Luo

Professor of Entrepreneurship and Family Enterprise

Rudolf & Valeria Maag Professorship


Additional Information
Research Areas
  • Cross-cultural Variation in Organisational Practices
  • Family Business
  • Corporate Governance
  • Corporate Social Responsibility
  • Institutional Theory
Teaching Areas
  • Entrepreneurial Strategies in Emerging Markets
  • Organisational Design and Effectiveness
  • Strategic Human Resources Management
  • Organisation Theory


Professor Xiaowei Rose Luo is a tenured senior faculty member in the Area of Entrepreneurship and Family Business at INSEAD. She is Academic Director of the top-ranked Tsinghua-INSEAD dual-degree EMBA program, and has served as Academic Director for open enrolment and customer-specific programs at INSEAD including Expanding Business in China. During her appointment as Visiting Professor at CKGSB in 2014, one of the leading business schools in China, she served as Academic Director of its most prestigious Doctor of Business Administration program attended by top Chinese private entrepreneurs. Before INSEAD, she served as a tenured faculty member at the University of Illinois at Urbana-Champaign for 9 years. She holds a Ph.D. in sociology with a focus on organizational studies from Stanford University. 

Professor Luo is a prominent scholar in the field of entrepreneurship, emerging market strategies, and family business research. She has published numerous research studies in leading academic journals such as Administrative Science Quarterly, Organization Science, Academy of Management Journal, and Strategic Management Journal, and serves as editorial board members in the leading journals. In 2016, she was invited to be the keynote speaker of the biennial conference of the International Association of Chinese Management Research, the most influential scholarly community on China-related research. Her research on Chinese family firms also won the 2016 Best Paper Award from the Strategic Management Society Hongkong Conference. She has been the Senior Editor of the Management and Organization Review (MOR) since 2013, the most impactful academic journal on China-related research.

Professor Luo has consulted for McKinsey Co., World Economic Forum, Walmart, Sinopec, among other companies and organizations, and is a judge for the prestigious Cartier Award for Women Entrepreneurs. In 2015, she was invited to teach at the corporate university of Alibaba, which was dedicated to training high-growth entrepreneurs in China.

A native of China, Professor Luo received her B.A. in Linguistics and English and American Literature and studied in the graduate program in World Economy at Fudan University, Shanghai.

November 2017