Examples of Our Research Impact


Research is the foundation upon which INSEAD operates. It is through the discovery and application of new management knowledge that the school is able to develop responsible leaders who transform business and society.

In this series of narratives, we explore the impact that INSEAD’s faculty have had — and continue to have — on academia, business and the world at large.

How Transparency and Collaboration Revolutionised Supply Chain Management

Padmanabhan’s research into the bullwhip effect revolutionised the way organisations approach supply chains.

V. “Paddy” Padmanabhan, The Unilever Chaired Professor of Marketing, Academic Director of the INSEAD Emerging Markets Institute

Performance is Not a Predictor of Change

Greve discovered that firms do not change because of their performance alone, but because of aspirations as well. This upended prevailing thought in organisational change.

Henrich Greve, The Rudolf and Valeria Maag Chaired Professor in Entrepreneurship, Editor-in-Chief, Administrative Science Quarterly

True Sustainability Requires a Complete Rethink of Supply Chains

Van Wassenhove single-handedly propelled the humanitarian sector to new heights of supply chain efficiency and disaster relief.

Luk Van Wassenhove, The Henry Ford Chaired Professor of Manufacturing, Emeritus Professor of Technology and Operations Management, Director of the INSEAD Humanitarian Research Group

How to Decide Whether to Make or Buy

Anderson’s work provided crucial models to companies to help them make the ever-pressing decision of whether to “make” or “buy”.

Erin Anderson, The John H. Loudon Chaired Professor of International Management and Professor of Marketing at INSEAD until her death in 2007

Breaking Down Barriers to Knowledge Transfer

Szulanski’s work has changed the way companies approach best practice sharing.

Gabriel Szulanski, The INSEAD Chaired Professor of Strategy


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