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CTAM Europe Executive Management Programme

The CTAM Europe Executive Management Programme is a bespoke 5 day Executive Management Programme, developed for the Connectivity, Digital, Cable, Media and Entertainment Industry.

Content Overview

The programme’s 5-day curriculum has been co-developed and customised with INSEAD.

Topics covered over the five days include:

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Digital disruption and transformation in the content and cable industry

  • The new rules of game in the digital world
  • How will digitisation affect the TMT value chain and the way companies are run?
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Value creation and capital markets

How can the latest insights in modern finance help provide value creating growth?

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Leading the digital transformation from the customer experience

How can you successfully launch products and service customers in an omni-channel, data driven digital word of infinite niches?

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Change leadership

How to overcome barriers to change, include stakeholders and effectively use change instrument

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Customer centricity

How can you develop new product and services when customers are not aware yet of their concrete needs?

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Developing an action plan

  • What is the synthesis of all the topics covered in the week?
  • What story do I take back to my team at home?
  • What learnings do I have for my company?