Our Vision and Mission

Vision: The INSEAD Immersive Learning Initiative will be the most advanced centre globally, pioneering new approaches to learning and research for management and business. The Initiative will support INSEAD’s vision to bring together people, cultures and ideas and through immersive experiences develop responsible leaders who transform business and society.

Mission: The initiative will combine a set of complementary capabilities: pedagogical and research design, media production, session delivery and global distribution, using a set of VR and XR* EdTech solutions.

Strategic pillars: 

  1. Create a new way of immersive learning in management and business education
  2. Move to the frontier of EdTech solutions for immersive learning in management and business education
  3. Advance research capabilities through analytics and scenarios within VR as the ultimate behavioural lab
  4. Engage with local and global communities in the XR ecosystem
  5. Partner with Executive Development Programmes and Degree Programmes in bringing people, cultures and ideas together at the ME Campus through Immersive Learning

The VR Immersive Learning Initiative is supported by the Abu Dhabi Department of Education and Knowledge.

VR for Management and Business Education


Why Learn in Virtual Reality?

Explore VR at the Middle East Campus in Abu Dhabi

Why Immersive Learning?


Multisensory & Engaging

  • Effective – Learning by Doing
  • Strong sense of presence
  • Impact – perspective taking
  • Undivided Attention


  • Creates new value
  • Cost effective
  • Unique user experience
  • Solution for COVID & sustainability concerns

Analytics and Personalization

  • Data driven learning
  • Records implicit measures (gaze, timing, strategy)
  • Immediate feedback
  • Effective data collection for research


  • Cascading knowledge
  • Asynchronous capabilities
  • Addressing universal dilemmas
  • Democratization of knowledge & learning

Core Team


Ithai Stern

Academic Director, VR Immersive Learning Initiative

Associate Professor of Strategy

The Akzo Nobel Fellow of Strategic Management


Daniel Landau

Media Production, Technology Development, Analytics & Research



Alon Epstein

Content Development



Florian Schloderer

Ecosystem Development


Dezma Dsouza



Internal Resources

VR Intranet

INSEAD Personalised Experience




Save & Manage



It is easy, simply log in:

Via Social

  • icons
  • icons
  • icons


Use your email address