Phone: +65 8139 3157
Year of entry: 2012
Crowds, collective meaning, market formation, entrepreneurial identities, and innovation & creativity
I revive the study of crowds to identify a hidden meaning structure underneath the crowd’s seemingly unstructured online conversation and examine: 1) how a new market emerges through the changing conversation of a crowd and 2) how entrepreneurial firms maneuver in that crowd landscape to acquire an attractive position in a viable market category. These two related lines of inquiry constitute the core of my research program. I have worked with both quantitative and qualitative data from the Internet of Things (IoT), blockchain, global high-end fashion, and music production.
A theory of crowds: Collective memory, codes, and entrepreneurial identities
My multi-chapter dissertation provides insights into market formation and entrepreneurial dynamics in the context of online crowds. Each of the chapters addresses the topic of: from a soup of labels to social codes (chapter 1), from social codes to a viable market category (chapter 2), and entrepreneurial firms’ successful navigation of a new market category through strategic identity propagation (chapter 3).
Dissertation committee: Philip Anderson (chair), Jason Davis, Frederic Godart
Award: 2015-2016 Strategic Management Society (SMS) - Strategy Research Foundation (SRF) Dissertation Scholar
Seong, S. & Godart, F. forthcoming. Semantic strategies for influencing the influencers: Trading a stock of names for higher creativity evaluations. Academy of Management Journal.
Seong, S. (2017). A theory of crowds in time and space: Explaining the cognitive foundations of a new market. Research in the Sociology of Organizations, 50, 223-252.
Seong, S., Kim, Y., & Szulanski, G. (2015). Leadership, innovation, and strategic change: A conversation with Michael Tushman. Journal of Management Inquiry, 24(4), 370-381.
Godart, F. & Seong, S. (2014). Is sustainable luxury fashion possible? In M. A. Gardetti & A. L. Torres (Eds.), Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands: 12-27. Sheffield Greenleaf Publishing.
Seong, S. When the crowd remembers: From a soup of labels to a constellation of social codes (Dissertation chapter). Data analysis & manuscript in preparation.
Seong, S. Shoot for the stars, shoot for the codes: On the birth of a new market (Dissertation chapter). Data analysis & manuscript in preparation.
Seong, S. Seizing the high ground: The rhythmic dance of entrepreneurial identities (Dissertation chapter). Data analysis.
Askin, N., Seong, S., & Szulanski, G. A science of disciplined imagination: An intrapersonal process model of strategy making. Working paper, targeted for Administrative Science Quarterly.
Godart, F., & Seong, S. Sociology of creativity: Structure, perception, and evaluation. Proposal ready to submit, targeted for Annual Review of Sociology.
Selected Conference Presentations
Academy of Management Annual Conference, Atlanta (USA), August 2017
- Organizer & Presenter. Showcase symposium on “Uncovering Crowds as Interstitial Spaces: The Crowds that Influence and that Ought to be Influenced.” Sponsored by OMT, TIM.
- Organizer. Professional Development Workshop (PDW) on “The Sound of Leadership in Shared Dynamics: An Evening with the Grammy-nominated A Far Cry.” Sponsored by OMT, OB, ODC.
- Organizer. OMT Café on "Shared Leadership with the Grammy-nominated A Far Cry."
- Paper invited. “A Science of Disciplined Imagination: An Intrapersonal Process Model of Strategy Making." BPS.
- Session Chair. “The Emergence of New Markets and Industries." OMT.
Strategic Management Society (SMS) Conference, Berlin (Germany), September 2016
- Paper invited: “Crowds' hidden meaning structure in market emergence.”
Finalist. The Best Conference Paper Award.
- Participant. Strategy Research Foundation (SRF) Dissertation Scholars Workshop.
Academy of Management (AOM) Annual Conference, Anaheim (USA), August 2016
- Organizer & Presenter. Symposium on “Novelty ain’t no virgin birth: Uncovering novelty emergence through music, time, and technology.” Sponsored by OMT, TIM, ENT.
- Session Chair. Emergence of categories & networks. OMT.
- Organizer. OMT Café on crowd, time, and entrepreneurship.
- Participant. OMT Doctoral Consortium.
Strategic Management Society (SMS) Conference, Denver (USA), October 2015
- Paper invited: “Bringing ‘process’ back to strategic variation: Individuals’ navigation through disciplined imagination.”
- Participant. Strategy Research Foundation (SRF) Dissertation Scholars Workshop
Academy of Management (AOM) Annual Conference, Vancouver (Canada), August 2015
- Organizer & Presenter. Professional Development Workshop (PDW) on "On the beginning of a new beginning: Connecting with a collective mind in form emergence." Sponsored by OMT, TIM, ENT, MOC, TIM.
- Organizer & Presenter. Symposium on "Breathing life into technology: Socio-cognitive paths towards opening the black box." Sponsored by OMT, TIM, MOC.
- Co-Organizer. OMT Café on "Collective meaning-work in form emergence."
- Paper invited: “Semantic constellations: The impact of subsidiary naming strategies on parent firms’ Creativity.” OMT.
American Sociological Association (ASA) Annual Meeting, Chicago (USA), August 2015
- Paper invited: “Semantic constellations: The impact of subsidiary naming strategies on parent firms’ Creativity”
Strategic Management Society Conference, Madrid (Spain), September 2014
- Session Co-Chair. "Foundational Thinkers Interview" with Michael Tushman (HBS). Initiative within the SMS Knowledge and Innovation Interest Group
INSEAD, France and Singapore
PhD in Management, specializing in Organizational Theory & Entrepreneurship
London School of Economics and Political Science (LSE), London, UK
MSc in Theory and History of International Relations (joint degree)
Harvard College, Cambridge, MA
BA in Sociology, with a secondary field in Visual and Environmental Studies
- Journal Articles - Influencing the Influencers: Diversification, Semantic Strategies, and Creativity Evaluations - Academy of Management Journal
- Case Studies - Biotopia
- Book Chapters - A Theory of Crowds in Time and Space: Explaining the Cognitive Foundations of a New Market - Emerald Publishing Ltd.
- Journal Articles - Leadership, Innovation, and Strategic Change A Conversation With Michael Tushman - Journal of Management Inquiry
- Book Chapters - Is Sustainable Luxury Fashion Possible? - Greenleaf Publishing