Biography

Year of entry: 2015

Marton is working on the intersection of Search Modeling and Electronic Word-of-Mouth. In his second research stream he studies how fMRI and other data sources can be leveraged to forecast new product success. He will be on the job market in the academic year 2020/21.

His study on the effect of a single negative review was featured in the MSI Working Paper Series. He presented his work at prestigious platforms like the INFORMS Marketing Science Conference and the Consumer Search and Switching Cost Workshop.

Before joining the PhD program, he worked as an economist in Budapest and at the Economics Department of INSEAD. His early work was published in Health Economics and Portuguese Economic Journal.

Marton has an MSc in Economic from Nova School of Business and Economics in Lisbon, and a BA and an MA in Economics from the Corvinus Univeristy of Budapest.

Further information is available at his personal website.

Publications

Cases with Extra

Personal Website

• Personal Website