INSEAD Entrepreneurship Forum


The Rudolf and Valeria Maag Centre for Entrepreneurship



Excellent Execution

26-27 October 2018, Barcelona, Spain


Come and join us on the 26-27 October 2018 for the INSEAD Entrepreneurship Forum (IEF)

By and for alumni, designed to facilitate productive networking, the INSEAD Entrepreneurship Forum is the event that brings together INSEAD’s amazing and diverse community of alumni entrepreneurs to share practical and immediately useful knowledge about building businesses.

The 2018 IEF theme is the one that should be on every entrepreneur’s mind: Excellent Execution. 

It takes a long time from a good idea to become a fantastic company, and smart execution is key for this.

We are pleased to welcome entrepreneurs who are execution masters in the various topics that matter to a company.

Join us to learn the do’s and the don’ts that can change the game!

  • How to leverage investors at different stages of a startup
  • How to recruit and incentivise human talent in a startup
  • Digital marketing - tricks from the pros
  • Why big corporates are partnering with startups
  • The search for the right tech team
  • Corporate governance in startups
  • Product development for beginners

The Forum will culminate with the Business Angel Pitch Event on Saturday evening!

If you would like your venture to be considered for the Pitching event on Saturday 27th evening, please click on the document here and send your application before the 5th of October 2018.

We look forward to welcoming you in Barcelona.

The INSEAD Center for Entrepreneurship team and the IEF Steering Commitee     


26 October 2018 - Evening

Programme Outline – Day 1

Venue: Caixa Forum Barcelona, Av. Francesc Ferrer i Guardia, 6-8, 08038, Barcelona 




16.45 - 17.00

Welcome and opening address by the steering commitee and host

17.00 - 18.00

Fireside chat: challenges on operation growth - the experience after 1000 hires

Jerome Castaing, MBA'02D, co-founder and CEO of KellyDeli

- Maria Raga, MBA'07J, CEO at Depop

Moderated by Cristobal Alonso, MBA'00D, serial entrepreneur and CEO of StartUp Wise Guys

18.00 - 19.00

FC Barcelona innovation hub goes global, presentation of case study

L. Felipe Monteiro, Affiliate Professor of Strategy, INSEAD

Javier Sobrino, MBA'02J, Chief Strategy & Innovation Officer FC Barcelona


Cocktail reception hosted by Accenture at La Rotunda

Centro De Innovación Para La Movilidad: Edificio La Rotonda,

Passeig de Sant Gervasi, 51

08022 Barcelona

Accenture Logo small

27 October 2018 - Full day

Programme Outline – Day 2

Venue: Caixa Forum Barcelona, Av. Francesc Ferrer i Guardia, 6-8, 08038, Barcelona 

08.15 - 09.00 Registration 
09.00 - 09.45

Keynote Address by Peter ZemskyINSEAD Deputy Dean,

Presentation on digital transformation followed by Q&A session

09.50 - 10.50

Session 1 (A) Break Out Room 1

How to leverage investors at different stages of your startup

Rasmus Bjerngaard, Co-Founder and CEO at Nextfood

- Javier Gonzalez, EMBA'09D, Senior Partner SE - Avolta Partners

- Robert Schrimpff, MBA'06J, Co-Founder and CEO of Solar for School

- Kamal Hassan,MBA’93D, Partner at Loyal VC & Global Director at Founder Institute

Moderated by

Nicolaj Nielsen, MBA'06, serial entrepreneur and Business Angel

Session 1 (B) Break Out Room 2

Why big corporates are partnering with startups 

Álvaro Garrido García, Group Chief Security Officer & Chief Information Security Officer at BBVA

Nir Manor, MBA'92D,
Partner Sanpei Venture 

- Cristobal Alonso, MBA'00D,
serial entrepreneur and CEO of StartUp Wise Guys

- Yousuf Al Mulla, EMBA'13Dec, Co-Founder at E11 Capital

- Jean-Pierre Aramouni, MBA'14D, Founder and  Managing Director of LaunchX

Moderated by 

Farid Singh, MBA'15J, Intrapreneur, Blue Ocean Strategist & Innovation Expert at Telefonica Innovation and Development


10.50 - 11.50

11.20 - 11.45

Coffe break/ Networking session

Optional talk: "Data-driven early-stage investment" by Guillermo Falco MBA'00D, International Executive in Financial Services / Data / Technology

12.00 - 13.00

Session 2 (A) Break Out Room 1

How to recruit and incentivize human talent in a startup?

Martins Sulte, MBA’13D,
Co-Founder and CEO of Mintos

- Toni Bonet, EMBA'05D, Managing Director at GAUDIA Management

- Bob Kolodney, MBA'67, Angel Investor and Serial Entrepreneur

- Erwin Feldhaus, MBA'99D, Managing Director at Metzeler Schaum Gesellschaft

Moderated by 

Charlotte Mason, EMBA'07D, Director at SiliconIOM

Session 2 (B) Break Out Room 2

Start-up : tech strategies to make I.T work

Moodi Mahmoudi, MBA'11D, Founder and CEO of NEXT

- Martin Gentil, MBA'02D, Co-Founder and CEO at Diatly

- Moustafa Khater, EMBA'16D, Managing Director at Flat6Labs 

Moderated by 

Gilles Le Guennec, EMBA'08D, Founder at SHiiNi, Venture Partner at Orevon

13.00 - 13.45Lunch/ Networking session
13.45 - 14.30

Workshop: Cap table: startups from incorporation to exit   

Moderated by

Christian Gabriel, CoFounder and CEO of CapDesk 

14.30 - 15.30

Session 3 (A) Break Out Room 1

Corporate governance at startups

Bart Huisken, MBA'00D, CEO at HCP Global

- Frederic Lardieg, MBA'05J, Partner at Octopus Venture

- Tian Tian Feng, MBA'16D, Investment Manager at Cherry Ventures

Tim Wekezer, MBA'15J, Founder and CEO of Waitrr

Zaya Kadyrova MBA’12D, Principal Technology venture capital at EBRD

Moderated by

Cristobal Alonso, MBA'00D, serial entrepreneur and CEO of StartUp Wise Guys

Session 3 (B) Break Out Room 2

Workshop: digital marketing - tricks from the pros

- Alex Connock, MBA'93J, Founder and Managing Director at MISSILE Digital

Moderated by 

Nicolaj Nielsen, MBA'06J, serial entrepreneur and Business Angel

15.30 - 16.00Coffe break/ Networking session
16.00 - 17.30

Business Angel Pitch Event

60 Mins = 10:3:3 format 
10 companies
3 minute pitch
3 minute Q&A

Moderated by 

Charlotte Mason, EMBA'07D, Director at SiliconIOM

17.30Closing Remarks
17.45Tour of Caixa Forum building and exposition (Optional)

Cocktail and dinner at "Visual Restaurant"

Avinguda de Roma, 2-4 

Hotel Torre Catalunya, planta 23





Steering Committee

  • Charlotte Mason

    Charlotte Mason

    EMBA'07D, Director at SiliconIOM                                   

  • Cris Alonso

    Cristobal Alonso

    MBA'00D, Serial Entrepreneur and CEO of StartUp Wise Guys

  • Nicolaj Nielsen

    Nicolaj Nielsen

    MBA'06J, Serial Entrepreneur and Business Angel

  • Ashutosh KUMAR

    Ashutosh Kumar

    EMBA'05D, Managing Director EMEA Intrigo Systems, Inc.

  • Gilles Le Guennec

    Gilles Le Guennec

    EMBA'08D, Serial entrepreneur, Co-Founder at Orevon, Founder at Red Planète

  • Sabrine Monségur

    Sabrine Monségur

    Centre Coordinator - Rudolf and Valeria Maag INSEAD Centre for Entrepreneurship

  • Nancy Hsieh

    Nancy Hsieh

    Executive Director - Rudolf and Valeria Maag INSEAD Centre for Entrepreneurship



Forum Venue

The INSEAD Entrepreneurship Forum 2018 will be held at Caixa Forum in Barcelona


Caixa Forum Barcelona,  

Av. Francesc Ferrer i Guardia, 6-8 

08038, Barcelona


- Hotel Ayre Gran Vía 4 *: 20 rooms have been blocked for IEF participants on a first come first served basis until 26 September. To book your room, please fill the application form (click on the link) and send it to the email that appears in the bottom of the document. 

- Hotel Acta Azul 3*: A discount of 15% is offered when booking at any of this hotel chain. Please use promo code: ACTA15 at:

We encourage all participants to book rooms as soon as possible as there is a football match during the weekend and hotels are filling up quickly.


Dress Code

We recommend business casual for all attendees at the conference. For the Saturday dinner the dress code is smart/business (not black tie).


Dietary Requirements

If either you or your partner requires a vegetarian menu or if you have any other dietary requirements, please let us know as soon as possible and we will be happy to accommodate your request.



Media, Filming and Photography

INSEAD may engage professional photographers for this event. All sessions will be filmed. We reserve the right to use any film and/or photography from the event in our print and digital marketing collateral. Delegates who do not wish to be filmed or recorded should contact the INSEAD Entrepreneurship team prior to the event.


We are grateful to our sponsors for their generous support and to the INSEAD Alumni Association Spain for hosting and co-organising the INSEAD Entrepreneurship Forum.

           Accenture Logo          Neil Raymond MBA’98J

 AAA Spain     NAA UK   ICE



If you have any questions related to the Entrepreneurship Forum, we are here to help you.


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