Ioana Popescu

 
Nationality: Romanian
Associate Professor of Decision Sciences Booz & Company Chaired
Professor in Strategic Revenue Management

 

I love the fact that you never know who you are going to find in your class: fashion designers, lawyers, science PhDs, as well as bankers, consultants and engineers.

“Both the courses I teach are extremely enjoyable in different ways. The challenge for statistics is to make it both fun and relevant to a wide audience. I like to find games and statistical puzzles that are topical or tailored to the class. Once I had an Olympic participant in class, so I found some Olympics data to interpret. Teaching the elective is exciting because it draws and builds on my own research. 

Why do I enjoy teaching INSEAD MBAs so much? I love the fact that you never know who you are going to find in your class: fashion designers, lawyers, science PhDs, as well as bankers, consultants and engineers. They are all incredibly sharp and make me realize how many different facets of intelligence there are in this world.”

An expert in the area of pricing and revenue management, Ioana’s broad interests lie at the interface of decisions sciences and operations. She explores, for example, how firms can leverage business analytics to manage prices and services in response to realistic, but not necessarily rational consumer behavior. Her research appeared in leading academic journals and received prestigious prizes from INFORMS, including M&SOM, JFIG and Decision Sciences best paper awards. She brings her research into the INSEAD classroom, where she is a recipient of the Outstanding Teacher Award, and of the Dean’s Commendation for Teaching Excellence for courses on Uncertainty, Data and Judgment and  Dynamic Pricing and Revenue Management. Ioana holds a PhD in Operations Research and in Applied Mathematics from MIT, and a BA in Mathematics and Computer Science from Wellesley College. She has lived on four continents and has been with INSEAD since 1999, first based in France, and now in Singapore.

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