Masterclass & Alumni Panel in Tel Aviv

"Featuring MBA Alumni"

20 December 2017 | 06:30 pm – 09:30 pm - Agenda

7, boulevard Rothschild 66881 Tel-Aviv

Masterclass Title: Understand & Influence Customers
by Ziv Carmon, INSEAD’s Dean of Research and the Alfred H. Heineken Chaired Professor of Marketing

About the event

You are warmly invited to attend our upcoming MBA Masterclass & Alumni Panel to learn more about the INSEAD MBA Programme. Our INSEAD MBA Alumni will be there to give you more personal insights and tips, career transformation stories, to answer questions on curriculum, campus life and any other questions you might need answers to in order to start your MBA journey.


Understand & Influence Customers, by Ziv Carmon,  INSEAD’s Dean of Research and the Alfred H. Heineken Chaired Professor of Marketing

Through the lens of the powerful popular discipline named Behavioral Economics, we will explore key limitations that get in people’s way when they try to make sound judgments and decisions. We will then discuss how understanding such human limitations can provide practical insights that enable firms to shape their customers’ preferences and to color their perceptions. Building on practical examples, we will see how such actions can, in turn, help increase sales, as well as customer satisfaction and profitability.

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