Job Opportunities

Candidate Development Manager

Back

Department: Marketing & Recruitment
Location: Europe Campus
Status: Manager
Contract: Permanent - Full Time
Contact: Talent Acquisition Europe at [email protected]

Posted on: 22 November 2022
Deadline: 22 December 2022

Job Description

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures, and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching. With campuses in Europe (France), Asia (Singapore), Middle East (Abu Dhabi) and North America (San Francisco), INSEAD’s business education and research spans three continents.

We are hiring a Candidate Development Manager to join the Degree Programmes Candidate Development team in our Marketing & Recruitment Department. The position will be on a permanent, full-time basis, hybrid working model is in place, based on our Europe campus in Fontainebleau.

Reporting to the Associate Director, Candidate Development, the Candidate Development Manager is deeply knowledgeable across all Degree Programmes and is responsible for nurturing prospects throughout the pre-admissions journey through email marketing with the use of a marketing automation platform. They directly engage with prospects to answer early-stage inquiries and pre-qualify their profiles/motivations to guide them towards the most appropriate programme and build interest for them to continue the journey and connect with the Recruitment teams. They utilize phone, sms, email, virtual, face-to-face, and email automation communication methods (non-exhaustive list) to drive engagement.

Key Responsibilities include:

The Candidate Development Manager is responsible for generating interest in our Degree Programmes amongst prospective candidates, managing early-stage inquiries, qualifying profiles, and nurturing opportunities throughout the candidates’ pre-admissions journey to drive them towards applying.

  • Utilizing email marketing automation platforms to nurture prospects throughout the pre-admissions customer journey by reaching the right person, at the right time, with the right message and level of personalization.
  • Responsible for the development and deployment of Degree Programmes email marketing collateral, including but not limited to journey and email concept, design, content creation, audience segmentation, testing, scheduling, and reporting.
  • Work closely with cross-functional departments to ensure brand integrity and consistent messaging across all channels and campaigns. Adhering to email marketing best practices/guidelines and GDPR compliance. And ensuring email marketing efforts are optimized.
  • Inbound inquiry management through the programme mailboxes as well as telephone hotlines and campus visitors.
  • Engaging directly with prospects to conduct consultative profile assessments to understand and evaluate their motivations and profile to best advise them on which of our programmes is more suitable for them, whilst educating prospects on the benefits of the programmes to encourage them to take the next step in their journey and to connect with the Recruitment teams.
  • Working closely with the Recruitment teams in Degree Programmes to help support the overall objectives in terms of application volume, diversity, and quality of applicants across all programmes.
  • Support when requested for online and on-campus marketing and recruitment events such as In-House events. Occasionally, the Candidate Development Manager may be asked to travel to cover a particular event on behalf of the Recruitment teams.
  • Knowledgeable in and working transversally across all Degree Programmes.
  • Contributing to the success of the team by assisting in other duties defined by management.

Key Requirements:

  • Higher education (Bachelor’s degree in Communications, Marketing, or another relevant field preferred) with a minimum of 4 years’ work experience with marketing, customer service, and sales (education sector an advantage)
  • Experienced with email marketing automation and CRM systems
  • Excellent written and oral communication in English, with copywriting and editing skills
  • Strong interpersonal skills with confidence to speak with executives
  • High customer orientation
  • Excellent planning, time management, and organizational skills
  • Detail-oriented, self-motivated, and a team player

 

If this sounds like the right role for you, please forward your resume and cover letter to [email protected]

Kindly note that only shortlisted candidates will be notified.

INSEAD Personalised Experience

icon

Relevant

icon

Save & Manage

icon

Connect

It is easy, simply log in:

Via Social

  • icons
  • icons
  • icons

Or

Use your email address