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Faculty & Research

Michael Mansard

Michael Mansard

Principal Director of Subscription Strategy | EMEA Chair of the Subscribed Institute, Zuora

Additional Information


Michael is a seasoned Subscription Economy business strategist. Since he joined Zuora in 2015, he has been accompanying more than 270 companies globally and across industries in their business model transformation.

Those companies range from fast-growing start-ups to large enterprises (Philips, Siemens, Assa Abloy, Michelin, St Gobain, Ubisoft, Doctolib, Renault-Nissan…).

Leveraging his 15-year experience at Deloitte Consulting, SAP or as a start-up mentor, he has developed an original multidisciplinary profile in Sales & Marketing, Finance and IT.

He currently serves as Principal Director, Business Transformation & Subscription Strategy within Zuora's Chief Revenue Officer’s group, and is also the Subscribed Institute’s EMEA Chair.

He recently authored several thought leadership pieces - such as "Industry 4.0: an executive playbook for business model transformation", "Subscription Economy Maturity Model" or "A new formula for growth: The Financial Services Industry and the Subscription Economy".

Alongside Professor Wolfgang Ulaga, he is the co-creator of the Subscription Economy Bootcamp program at INSEAD.

As an investor and advisor, Michael is working very closely with 6 hyper-growth start-ups, in the fields on FinTech, FoodTech, MarTech, MedTech or PropTech – which are all subscription-based businesses.