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Our Research Excellence
At INSEAD we pride ourselves on the rigour and relevance of our research. Whether it is academic publications, books, cases, or practitioner-oriented publications, we strive for the highest quality and impact. We produce research that brings new ideas and new knowledge to the world, underpinning pedagogy that is useful to business leaders.
Supported by our strong links with the international business community, our research also benefits from real world testing, feedback and application, creating a powerful academic flywheel. We conduct research in an environment that nurtures intellectual exploration and knowledge creation. We disseminate our research through our teaching and engagement with the world.
Dean of Research
INSEAD ranks number one in the world for research productivity in General Management (UTD’s global ranking), and ranks top 10 overall worldwide for publications in the last decade
Our faculty members are consistently honoured for their academic leadership and excellence, receiving peer recognition from associations and societies, across ranks and disciplines from all over the world
Real World Impact
Americans Underestimate the Impact of Voter Suppression
While calls for more secure voting measures in the United States could be seen as deliberate attempts by conservatives to suppress turnout, research suggests a less cynical reason: Americans greatly underestimate how much these policies limit the ability of legitimate voters to cast their ballot.
In Age of Deglobalisation, MNCs Need Closer Ties to Thrive
With overseas markets no longer as accessible as before, multinationals can cultivate robust relationships with local communities and other stakeholders to counterbalance increasingly powerful governments.
Paradox Mindset: The Source of Remarkable Creativity in Teams
It is only when team members embrace their contradictions, and are willing to openly discuss their opposing perspectives, that they can integrate them into innovative and creative solutions.
Will China's Internet Giants Conquer the World?
From e-commerce to social media and fashion retailing, Chinese players are planting stakes around the world and shaking up more established rivals in the process. For China’s internet giants, success was forged in the breakneck changes that the country experienced in the space of a generation.
The Power of Networking in the New Economy
For workers in the gig economy, understanding the value of transitory ties and the nature of these networks could encourage them to help one another densify their networks and achieve mutually beneficial outcomes.
Harvard Business Review
Strategy in an Age of Uncertainty
Most existing strategy frameworks, which were developed during a more stable era, don’t work well in dynamic conditions. Unpredictable times call for new methods that can guide companies through uncertainty, increase organisational capacity and generate new sources of growth.
Harvard Business Review
Is Corporate Venture Capital Right for Your Startup?
Corporate venture capital funds are an increasingly attractive alternative to traditional financing options, with over 2,000 deals worth more than US$70 billion inked in the first half of 2021 alone. But how can entrepreneurs determine whether this is the right fit for their startup?
Harvard Business Review
Research: To Excel, Diverse Teams Need Psychological Safety
Simply staffing your organisation with diverse employees isn’t enough to drive greater performance. In fact, diverse teams can underperform as people from dissimilar backgrounds often clash. The key, it seems, is to create a psychologically safe environment for these individuals to thrive.
Harvard Business Review
A Measured Approach to Making a Drastic Change
The pandemic has profoundly affected how we think about our work. But before we all jump on the Great Resignation bandwagon and make potentially life-altering decisions, a word of caution is in order. We shouldn’t ignore the lessons learned during the pandemic, but we should pressure test these insights against some of the most obvious biases we struggle with and try to avoid getting trapped on the wrong side of a one-way door. The author recommends splitting your focus between two distinct elements by asking yourself: a) How can I improve the data (and interpretation) going into my decision to yield a more accurate outcome?, and b) How can I improve the execution of my decision to reduce the downside risk if my conclusion proves wrong?
Centres & Initiatives
Our Centers, Initiatives and Institutes combine research, impact and knowledge exchange by connecting academia and real-world practice.
Through research, we expand the frontiers of knowledge and shape global business leadership. As such, our researchers actively contribute to the school's ambitions.
INSEAD’s case studies consistently rank among the top global bestsellers. Our world-renowned faculty are notoriously close to the business community, able to unearth the most relevant management insights from deep inside the complex world of international business.
Brazil in 2022: A (More) Business-Friendly Country?
|This case describes the macro and micro economic reforms made across Brazil’s economy in the last three years to tackle the “custo Brasil” (Brazil cost) that stems from excessive bureaucracy, regulation, corruption, complex tax system and poor infrastructure that have inhibited business for decades and accounts for 22% of GDP. The case discusses whether these reforms have put Brazil on a path to becoming more business friendly and more internationally competitive.|
By L. Felipe Monteiro, Giovana Nahas,
Leticia Penna, Victoria Meduna
Published 07 Sep 2022
Topic Topic Economics & Finance
Donna Wilde and the Weathermen (A)
The brief case ‘Donna Wilde and the Weathermen’ sets the stage for a discussion of how to lead teams in an environment undergoing exponential change. The team has spent years working on a project about which they are passionate, but the CEO is skeptical and it gets put on ice. Wilde is left pondering if and how they can exert the leadership needed to bring the project back to life. The case is based on the experiences of a real team and company (whose identities are disguised).
By Henrik Bresman, Anne-Marie Carrick
Published 05 Sep 2022
Topic Topic Leadership & Organisations
Wearables: Can the Dyson Zone Break Into a New Market?
The case is about the future of Dyson’s foray into wearable technology with the planned introduction of the Dyson Zone that enables people to breathe purified air while tuning out unwanted noise. Since no other device like it yet exists, its inventor Jake Dyson is stepping into unknown waters - another risk for a company that has taken several, not always successfully. The case looks at the business strategy of a firm that has a reputation for developing innovative products.
By Andrew Shipilov, Brian Henry
Published 06 Oct 2022
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