Our Research Excellence

INSEAD’s excellent reputation in the worlds of business and academia builds on our consistent research excellence. A virtuous circle of research success combined with our school’s intellectually rich and exciting environment, attracts top researchers from around the world who, in turn, conduct and produce outstanding research with substantial real-world and academic impact. The creation of new relevant knowledge is key to our drive to build an innovative research ethos, contributing to business and society.

INSEAD faculty conduct their research in an environment that nurtures intellectual exploration and knowledge creation. Specialised full-time research assistants, state of the art labs, and experienced educational designers are but a few examples of the abundant support INSEAD faculty receive so that they can focus on what they do best – ideate and create new knowledge.

I invite you to browse these pages to discover more about [email protected]

Ziv Carmon
Dean of Research

Academic Impact



Real World Impact



Centres & Initiatives


Our Centers, Initiatives and Institutes combine research, impact and knowledge exchange by connecting academia and real-world practice.
Through research, we expand the frontiers of knowledge and shape global business leadership. As such, our researchers actively contribute to the school's ambitions.

Case Publishing


INSEAD’s case studies consistently rank among the top global bestsellers. Our world-renowned faculty are notoriously close to the business community, able to unearth the most relevant management insights from deep inside the complex world of international business.

Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction.

By Wolfgang Ulaga, Ziv Carmon, Laura Heely
Published 1 Jul 2020
Topic Marketing
Industry Insurance
View case

Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
By David Dubois, Joerg Niessing, Katia Kachan
Published 1 Jul 2020
Topic Strategy
Industry Retail
View case

Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World


The case describes how Lake turned a Harvard Business School class project into a $1.5 billion company, Stitch Fix. Stitch Fix provides a personal styling service, sending individually selected clothing and accessories based on customer preferences and constraints.
By W. Chan Kim, Renee Mauborgne, Melanie Pipino
Published 17 Dec 2019
Topic Strategy
Industry Retail, Building Materials
View case


If you have any questions about Research at INSEAD, please get in touch

. Contact INSEAD Research

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