Our Research Excellence
INSEAD’s excellent reputation in the worlds of business and academia builds on our consistent research excellence. A virtuous circle of research success combined with our school’s intellectually rich and exciting environment, attracts top researchers from around the world who, in turn, conduct and produce outstanding research with substantial real-world and academic impact. The creation of new relevant knowledge is key to our drive to build an innovative research ethos, contributing to business and society.
INSEAD faculty conduct their research in an environment that nurtures intellectual exploration and knowledge creation. Specialised full-time research assistants, state of the art labs, and experienced educational designers are but a few examples of the abundant support INSEAD faculty receive so that they can focus on what they do best – ideate and create new knowledge.
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Dean of Research
Real World Impact
The assumption that others are similar to us could undermine idea generation.
A new book by INSEAD Professor of Organisational Behaviour, Charles Galunic, reveals that when facing existential questions leaders need to turn, above all, to “invisible institutions”. Such backstage, core processes are critical for the effective running of any organization and even more so during and after the COVID-19 crisis.
Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing consumers to abandon their private cars, however, will be tricky.
INSEAD Professor Erin Meyer’s new book studies Netflix to help executives build a culture of innovation
No Rules Rules explores controversial principles at the heart of the Netflix psyche and its culture of reinvention.
Harvard Business Review
In the digital economy, the race is often won by imitators who turn out to be more agile and creative than even the most successful first movers.
The Definitive Guide to B2B Digital Transformation – a playbook for B2B leaders looking to accelerate their growth and digital transformation efforts to win in today’s market, is released today. The book is authored by INSEAD Senior Affiliate Professor of Marketing, Joerg Niessing; and Fred Geyer, Senior Partner at Prophet, a global consultancy.
Harvard Business Review
My personal experience in a dual-career couple, and my realization that little systematic academic research had been done in this area, prompted a six-year investigation into the lives of more than 100 dual-career couples, resulting in my forthcoming book, Couples That Work.
Centres & Initiatives
Our Centers, Initiatives and Institutes combine research, impact and knowledge exchange by connecting academia and real-world practice.
Through research, we expand the frontiers of knowledge and shape global business leadership. As such, our researchers actively contribute to the school's ambitions.
INSEAD’s case studies consistently rank among the top global bestsellers. Our world-renowned faculty are notoriously close to the business community, able to unearth the most relevant management insights from deep inside the complex world of international business.
Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction.
By Wolfgang Ulaga, Ziv Carmon, Laura Heely
Published 1 Jul 2020
Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East
|The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.|
By David Dubois, Joerg Niessing, Katia Kachan
Published 1 Jul 2020
Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World
|The case describes how Lake turned a Harvard Business School class project into a $1.5 billion company, Stitch Fix. Stitch Fix provides a personal styling service, sending individually selected clothing and accessories based on customer preferences and constraints.|
By W. Chan Kim, Renee Mauborgne, Melanie Pipino
Published 17 Dec 2019
Industry Retail, Building Materials