Our Research Excellence

At INSEAD we pride ourselves on the rigour and relevance of our research. Whether it is academic publications, books, cases, or practitioner-oriented publications, we strive for the highest quality and impact. We produce research that brings new ideas and new knowledge to the world, underpinning pedagogy that is useful to business leaders.

Supported by our strong links with the international business community, our research also benefits from real world testing, feedback and application, creating a powerful academic flywheel. We conduct research in an environment that nurtures intellectual exploration and knowledge creation. We disseminate our research through our teaching and engagement with the world. 

Lily Fang
Dean of Research

Academic Impact

 

 

Real World Impact

 

 

Centres & Initiatives

 

Our Centers, Initiatives and Institutes combine research, impact and knowledge exchange by connecting academia and real-world practice.
Through research, we expand the frontiers of knowledge and shape global business leadership. As such, our researchers actively contribute to the school's ambitions.

Case Publishing

 

INSEAD’s case studies consistently rank among the top global bestsellers. Our world-renowned faculty are notoriously close to the business community, able to unearth the most relevant management insights from deep inside the complex world of international business.

ENGIE: Powering the Energy Transition

The case describes the journey of a large European energy company as it develops data and artificial intelligence (AI) capabilities. It covers the related organizational changes, technology investments, talent development, and external partnerships.

By Theodoros Evgeniou, Pal Boza
Published 12 Jan 2022
Topic Leadership & Organisations
View case

Pacari Chocolate: Building a Brand that Brings Joy from Tree to Bar

The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.

By Amitava Chattopadhyay, Fabrizio Noboa, Alexandra Velasco, Anne-Marie Carrick,
Andrew Lee
Published 15 Mar 2022
Topic Marketing
 
View case

Meta: Facebook's Pivot to the Metaverse. A Dystopia or Blue Ocean Utopia?

In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta’s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia.

By W. Chan Kim, Renee Mauborgne, Michael Olenick
Published 19 Jan 2022
Topic Strategy
 
View case
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