Overview Faculty Research Divider Academic Areas Seminars Centres Research & Learning Hub INSEAD Publishing INSEAD Knowledge Filter By: Clear All Filter By: Filter By: View (-) Published Award Winning Forthcoming Year From Year20252024202320222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000 To Year20252024202320222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000 Academic Areas Accounting and Control At Large Decision Sciences Economics and Political Science Entrepreneurship and Family Enterprise Finance (-) Marketing Organisational Behaviour Strategy Technology and Operations Management Facet Research Academic Area Types (-) All Book Chapters Books Case Studies Journal Articles Working Papers Clear All Apply Research year GT Research year LT Faculty(ID) Sort by Date 1690 result(s) found Sort by: Sort by Date Journal Article Bamberger B., Reinartz W. J., Ulaga W. (2025). Navigating the Future of B2B Marketing: The Transformative Impact of the Industrial Metaverse. Journal of Business Research, 188 Journal Article Wirtz J., Kowalkowski C., Jaakkola E., Holmlund M., Ulaga W., Ahmed T. (2025). Customer Experience Management in B2B Markets: CXM Value Propositions and Archetypical CXM Strategies. Journal of Business Research, 189 Working Paper Tomaino G., Mazar A., Carmon Z., Wertenbroch K. (2025). A Simple Method for Improving Generalizability in Behavioral Science: Scope Testing with AI-Generated Stimuli (STAGS). 2025/05/MKT Download PDF Working Paper Corstjens M. (2025). Myths about Grocery Retailers and their Retail Buying Groups (RBG). 2025/03/MKT Download PDF Journal Article Lin S. (2025). Pathways for Avoiding Self-Sanction: How Consumers Give Themselves a Pass on Virtue Violations. Consumer Psychology Review, 8(1), pp60-74. Journal Article Tomaino G., Mazar A., Carmon Z., Wertenbroch K. (2024) (Published Online). A Simple Method for Improving Generalizability in Behavioral Science: Scope Testing with AI-Generated Stimuli (STAGS). Consumer Psychology Review Journal Article Schaumberg R. L., Lin S. (2024) (Published Online). Partitioned Prosociality: Why Giving a Large Donation Bit by Bit Makes People Seem More Committed to Social Causes. Journal of Experimental Pyschology: General Journal Article Berendt J., Ulrich S., Borah A., Kilduff G. J. (2024). The Rivalry Reference Effect: Referencing Rival (vs. Non-Rival) Competitors in Public Brand Messages Increases Consumer Engagement. Journal of Marketing Research, 61(6), pp1058-1078. Journal Article Stourm L., Albuquerque P. (2024). Flowers and Bees: Spatial Network Effects in the Adoption of a Sharing-Economy Platform. Journal of Marketing Research, 61(6), pp1015-1040. Journal Article Borah A., Rutz O. (2024). Enhanced Sales Forecasting Model Using Textual Search Data: Fusing Dynamics With Big Data. International Journal of Research in Marketing, 41(4), pp632-647. Case Study GO Telecom: Rebooting a Brand through Sales Transformation by Dubois D., Moslonka J.published: 19 Nov 2024 Book Senn C., Gandhi M. (2024). Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth. Boston: Harvard Business Review Press. Load More
