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Research Publications
Journal Article
Walters D., Ulkumen G., Erner C., Tannenbaum D., Fox C. R. (2023) (Published Online). Investor Behavior Under Epistemic vs. Aleatory Uncertainty. Management ScienceJournal Article
Langlois M., Chandon P. (Forthcoming). Inequality, Stress, and Obesity: Socioeconomic Disparities in the Short- And Long-Term Effects of the COVID-19 Pandemic. Journal of the Association for Consumer ResearchJournal Article
Jung S., Dubois D. (Forthcoming). When and How Slow Motion Makes Products More Luxurious. Journal of Marketing ResearchBook Chapter
Huang S., Lin S. (Forthcoming). Competition and Goal Pursuit: A Temporally Dynamic Model. In Oxford Handbook on the Psychology of Competition Oxford University Press.Journal Article
Chang H. H., Mukherjee A., Chattopadhyay A. (2022) (Published Online). More Voices Persuade: The Attentional Benefits of Voice Numerosity. Journal of Marketing ResearchJournal Article
Lin S., Reich T., Kreps T. A. (2022) (Published Online). Feeling Good or Feeling Right: Sustaining Negative Emotion Following Human Suffering. Journal of Marketing ResearchJournal Article
Tomaino G., Wertenbroch K., Walters D. J. (2022) (Published Online). Intransitivity of Consumer Preferences for Privacy. Journal of Marketing ResearchJournal Article
Yang H., Chattopadhyay A. (2022) (Published Online). Motivation to Compete: Understanding and Overcoming the Demotivating Effect of Competing With More People. Journal of Consumer PsychologyJournal Article
Gai P. J., Bhattacharjee A. (2022) (Published Online). Willpower as Moral Ability. Journal of Experimental Pyschology: GeneralJournal Article
Srna S., Barasch A., Small D. A. (Forthcoming). When Conspicuous Consumption Backfires: How Signals of Status Undermine Cooperation. Journal of Personality and Social PsychologyJournal Article
Silverman J., Barasch A. (2023). On or off Track: How (Broken) Streaks Affect Consumer Decisions. Journal of Consumer Research, 49(6), pp. 1095-1117.Working Paper
Dubois D., Jung S. (2023). Consumers Infer Higher Status from Others’ Choice of Relatively Larger Options: Conceptual Replications of Experiment 1 in Dubois, Rucker, and Galinsky (2012). 2023/12/MKTCase Study
Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Spanish) by Ulaga W., Carmon Z., Heely L.published: 02 Mar 2023
Case Study
Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Russian) by Ulaga W., Heely L., Carmon Z.published: 02 Mar 2023
Journal Article
Koban L., Lee S., Schelski D. S., Simon M., Lerman C., Weber B., Kable J. W., Plassmann H. (2023). An fMRI-Based Brain Marker of Individual Differences in Delay Discounting. Journal of Neuroscience, 43(9), pp. 1600-1613.Journal Article
Godefroy V., Sezer I., Bouzigues A., Montembeault M., Koban L., Plassmann H., Migliaccio R. (2023). Altered Delay Discounting in Neurodegeneration: Insight Into the Underlying Mechanisms and Perspectives for Clinical Applications. Neuroscience & Biobehavioral Reviews, 146Journal Article
Madan S., Johar G. V., Berger J., Chandon P., Chandy R., Hamilton R., John L. K., Labroo A. A., Liu P. J., Lynch J. G. (2023). Reaching for Rigor and Relevance: Better Marketing Research for a Better World. Marketing Letters, 34(1), pp. 1-12.Journal Article
Draganska M., Vitorino M. A. (2023). Decomposing the Effect of Advertising: What Happens in the Retail Channel?. International Journal of Research in Marketing, 40(1), pp. 226-247.Case Study
Artificial Intelligence for Customer Engagement: Building a Permission-based Ecommerce Ecosystem at CXsphere by Chattopadhyay A., Carrick A., Yang H.published: 20 Feb 2023
Journal Article
Mustak M., Ulaga W., Grohmann M. (2023). Free-to-Fee Transformation of Industrial Services. Journal of Service Research, 26(1), pp. 21-43.
