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Awards
Winner of 2021 SMS Annual Conference Best Paper Prize, Strategic and Management Society
September 2021
Winner of 2021 STR Distinguished Paper Award in Knowledge and Innovation and Strategic Human Capital, Academy of Mangement
August 2021
Winner of 2021 DRUID Best Conference Paper Award
October 2021
Keywords
Entrepreneurial Strategy; Experimentation; Field Experiment; Innovation; Value Creation
Working Paper
This paper investigates the role of a firm’s degree of business development—defined as the extent to which the firm has already developed into a continuous and sustainable market participant—in moderating the benefits of a scientific approach to decision-making, which combines cognition and action-based components.