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Related Faculty

Klaus Wertenbroch
Professor of Marketing

Pavel Kireyev
Assistant Professor of Marketing
Keywords
Consumer Psychology; Explanations; Digital Interactions; Costumer Relations; Algorithms
Working Paper
Algorithmic or automated decision-making has become commonplace, with firms implementing either rule-based or statistical models to determine whether or not to provide services to customers based on their past behaviors. Policy-makers are pressed to determine if and how to require firms to explain the decisions made by their algorithms, especially in cases where the algorithms are “unexplainable,” or are equivalently subject to legal or commercial confidentiality restrictions or too complex for humans to understand.