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Related Faculty

Henri-Claude de Bettignies
Emeritus Professor of Asian Business

Marc Le Menestrel
Affiliate Professor of Decision Sciences

Mark Hunter
Lecturer
Keywords
Boycott; Consumer Boycott; Crisis Communication; Crisis Management; Media Relations; Reputational Risk; Corporate Reputation; Stakeholder Relations; Dialogic Communication; Corporate Communication; Corporate Governance; Investors, Stakeholders and Accountability ;
Working Paper
Parallel and emerging streams of theory hold that intangible factors such as reputation may account for a major share of a firm's market valuation, and that a dialogic relationship with a firm's environment in general and direct stakeholders in particular is increasingly essential.