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Faculty & Research


The Real Impact of Digital – As Seen From the “Virtual Coalface” Eleven Insights and Ten Recommendations for the 21st Century Derived from the 2016 global Digital Research Survey

This study is challenging some of the common assumptions and beliefs about the positioning of “digital”. the study approaches the issue of digital from a fresh direction: the real perceptions and experiences of managers on the ground and “in the coalface” of business. the results, as well as 21 insights and recommendations for the 21st century, are highlighted in the report ‘The Real Impact of Digital – As Seen from The “Virtual Coalface”’

Emeritus Professor of Technology and Operations Management