Professor of Marketing
There is merit in setting stretch goals, but we need to manage how we react to failure. If we don’t, we may ultimately end up demotivating ourselves.Try celebrating small wins. Suppose your goal was to read 100 books in the year and you read only 12; it’s proof enough that you’re capable of making a change for the better.Don’t dwell on the failure. Think about what worked and what didn’t. Then, use that information to be more strategic next time.Think about “accidental” or related benefits. It’s not about the destination, it’s about the journey. What did you learn about yourself along the way?Ask a trusted friend why they think you failed. Sometimes a reality check from a good source can help you better understand yourself.