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Phebo Wibbens

Assistant Professor of Strategy

Journal Article

What’s the Best Way to Create Long-Term Value?

Siggelkow N., Wibbens P. (2020). What’s the Best Way to Create Long-Term Value? Harvard Business Review Digital Articles

What’s the Best Way to Create Long-Term Value? The authors propose a new tool for measuring the creation of long-term value, use it to rank the best and worst performers, and then compare those results with the results of more traditional measures.

The exercise exposes revealing differences.

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