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Pierre Chandon
Professor of Marketing
Keywords
Nudges; Choice Architecture; Healthy Eating; Public Opinion; Effectiveness
Journal Article
Cadario R., Chandon P. (2019). Viewpoint: Effectiveness or Consumer Acceptance? Tradeoffs in Selecting Healthy Eating Nudges Food Policy, 85, pp. 1-6.
Governments and companies that want to promote healthier eating must consider both the effectiveness and the acceptance of the ‘nudges’ given to consumers. The authors' review of the literature uncovers a wide range of nudges towards healthy eating, from nutrition labelling to portion size reductions, which are found to vary greatly in effectiveness and levels of public acceptance (64% of women; 52% of men).