About
Who We Are
The history and the values that make us what we are today
Welcome Book
Diversity, Equity and Inclusion
Annual Report
Sustainability Report
Donors Report
UN PRME Report
Our Leadership
Our Dean, our Chairman, the Board, the Advisory Council, the National and International Councils and the Fondation INSEAD
Our Locations
Europe Campus
Asia Campus
Middle East Campus
San Francisco Hub
Alliance & Partnerships
The INSEAD-Wharton Alliance
Tsinghua SEM
Alliance Sorbonne Université
[email protected]
Supporting the digital transformation of business and society globally
VR Immersive Learning Initiative
Bringing together people, cultures and ideas through immersive experiences
Programmes
Master Programmes
Master in Management
MBA
Global Executive MBA
Executive Master in Finance
Executive Master in Change
Tsinghua-INSEAD Executive MBA
Business Foundations Certificate
INSEAD-Sorbonne Université Certificate Programme
Executive Education
Open Programmes for Individual Executives
General Management
Corporate Governance
Top Management
Leadership
Coaching
Strategy
Digital Transformation & Innovation
Finance
Marketing & Sales
R&D and Operations Management
Entrepreneurship & Family Business
Partner Programmes
Customised Programmes for Organisations
Online Programmes
IN Focus
Certificates
INSEAD Executive Coaching
Programme Calendar
Doctoral
PhD in Management
Academics
Admissions
Job Market & Placements
PhD Student Profiles
Faculty & Research
Faculty & Research
Research and teaching excellence combining rigour with relevance
Faculty
Research
Case Publishing
2000+ cases used in over 100 business schools and universities around the world
Search Cases
INSEAD Knowledge
Showcasing INSEAD's research and business insights. Featuring articles, videos, interviews and opinion pieces
Download app
Academic Areas
Accounting and Control
Decision Sciences
Economics and Political Science
Entrepreneurship and Family Enterprise
Finance
Marketing
Organisational Behaviour
Strategy
Technology and Operations Management
Reports
Global Talent Competitiveness Index
Centres & Initiatives
Our Centres, Initiatives and Institutes combine research, impact and knowledge with real-world practice.
Full List
The Hoffmann Global Institute for Business and Society
Exploring the intersection of business and society.
Research & Learning Hub
Supporting academic excellence

INSEAD is using SAS software on its three campuses
Alumni
Alumni Community
With over 65,000 Alumni distributed across 180 countries with 168 nationalities, our Alumni are citizens of the world.
Careers
INSEAD invests in lifelong career support for alumni at each stage of your career.
Lifelong Learning
Relive your INSEAD experience by participating in our face-to-face and online lifelong learning opportunities.
Awards
Recognising and honouring the achievements of INSEAD alumni.
Alumni Resources
As an alumnus of INSEAD and a member of our global network, take advantage of a myriad of benefits and services.
Stay Connected
Stay connected with the alumni network and benefit from a range of online resources.
Get Involved
If INSEAD has made an impact on your life, why not join a team of enthusiastic fellow volunteers, and give back to the school.
Alumni Events
Every year more than 900 alumni events are organised and run all over the world.
Alumni & Social Networks
Salamander Magazine
MyINSEAD
Facebook
LinkedIn
Twitter
Instagram
Yammer
Other Services
Research & Learning Hub
Research resources for Alumni
Insights
Explore the latest business insights and thought leadership from INSEAD
Enhance your professional purpose and perspective. INSEAD Knowledge’s articles, blog posts and videos provide highly actionable takeaways for business success, sourced from INSEAD faculty research.
Read more
From manager to mentor - career development tips to go. In The Know is a curated collection of our best articles, videos, blogs and testimonials to help you discover INSEAD’s Master Programmes.
Read more
Gain insight into INSEAD Executive Education through a collection of thought-provoking and informative webinars, podcast, case studies and more.
Read more
With research focus on the intersection of business and society, innovative teaching methods and exciting partnerships, the Hoffmann Institute takes our positive social impact to the next level.
Read more
The Salamander offers insights into our vibrant alumni community of bold leaders who are making a difference in the world. Get inspired by their latest stories and INSEAD news and developments.
Read more
Recruiters
Corporate Recruiters
More than 1,000 MBA students and 150+ Executive MBA participants every year to meet your talent acquisition and retention needs.
INSEAD MBA Employment Stats
92% of our 2021 graduates reported employment 3 months after graduation. This is a remarkable figure for our unique, global, 10-month programme.
Learn more
Career Globe Recruitment Portal
Recruitment Calendar
Recruitment Policies
Give
INSEAD is committed to developing the next generation of global leaders who will change the world. Grounded in our distinct values, vision and ventures, this €250 million fundraising Campaign strives to fortify our academic excellence, drive breakthrough innovation and transform society on a global scale.
With more than 58,000 INSEAD alumni in 176 countries around the globe, ours is a network like no other.
Together, let’s transform the world.
#INSEADforGood
Recognition
Every gift makes a difference, INSEAD is pleased to recognise our donors at all levels.
Make your Gift
Give
Gift Opportunities
The INSEAD fund
San Francisco Hub
Taxe d'Apprentissage
Donors Report

Publications

Related Faculty

Eric Luis Uhlmann

Professor of Organisational Behaviour

Journal Article

Unlikely Allies: Credibility Transfer during a Corporate Crisis

Heinze J., Uhlmann E. L., Diermeier D. (2014). Unlikely Allies: Credibility Transfer during a Corporate Crisis Journal of Applied Social Psychology, 44(5), pp. 392-397.

Unlikely Allies: Credibility Transfer during a Corporate Crisis No Abstract Available

Our website has a lot of features which will not display correctly without Javascript.

Please enable Javascript in your browser

Here how you can do it: http://enable-javascript.com

Search form