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Subramanian Rangan
Professor of Strategy and Management
Keywords
SOCIAL networks; SOCIOECONOMICS; ECONOMISTS; SOCIOLOGY; ECONOMIC activity; INTERPERSONAL relations; COST effectiveness; LABOR market; VENTURE capital; CAPITALIST societies; ORGANIZATIONAL behavior; ADVERTISING — Social aspects
Journal Article
It has been argued, persuasively, that social networks hold relevance for economic action. Yet, in light of the taken-for-granted role of prices, it is crucial to specify when and how social networks influence the efficiency of economic actions taken by actors oriented primarily, as business firms tend to be, toward economic objectives.